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Roku, Inc.
American technology company / From Wikipedia, the free encyclopedia
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Roku, Inc. (/ˈroʊkuː/ ROH-koo)[2] is a U.S. listed company founded by Anthony Wood in 2002. It distributes various streaming services through Roku-branded streaming players and smart TVs, supporting both advertising and subscription models on its platform. Roku tops U.S. streaming TV distribution, reaching an estimated 120 million people.[3][4][5][6] The company also operates in Australia,[7] Canada,[8] France,[9] Germany, the U.K.,[10] and several Latin American countries including Argentina, Brazil, Chile, Colombia, Mexico and Peru.[11][12]
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Company type | Public |
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Founded | October 2002; 21 years ago (2002-10) |
Founder | Anthony Wood |
Headquarters | San Jose, California, U.S. |
Area served | USA, Australia, Canada, France, Germany, U.K., Latin America including Argentina, Brazil, Chile, Colombia, Mexico and Peru |
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Members | Over 80 million users |
Number of employees | c. 3,150 (2023) |
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Website | roku |
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![Thumb image](http://upload.wikimedia.org/wikipedia/commons/thumb/1/18/100_Winchester_Circle.jpg/640px-100_Winchester_Circle.jpg)
In its early years, Roku focused on making high-definition video players and launched the first connected TV device to stream Netflix in 2008.[4][13][14] Later, in 2014, the company expanded the reach of its streaming platform by partnering with TV manufacturers to license Roku’s technology. This allowed Roku's operating system to be pre-installed on smart TVs.[13] Roku has since added channel subscriptions to its platform,[15] and serves targeted and performance-based ads.[16][17] In addition, it operates its own ad-supported streaming service and offers consumer electronic products such as smart speakers and smart home devices.[18][19]