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American entertainment company From Wikipedia, the free encyclopedia
Roc Nation is an American entertainment company founded by Jay-Z in 2008. Headquartered in New York City, the company is a successor to his previous Roc-A-Fella Records label, with additional offices in Los Angeles and London. It serves as a record label, talent agency, media production firm, and clothing line with educational and philanthropic programs.
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Company type | Private |
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Industry | Entertainment |
Founded | April 1, 2008 |
Founder | Jay-Z |
Headquarters | |
Area served | Worldwide |
Key people |
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Owner | Shawn Carter |
Divisions |
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Website | www |
In 2008, Roc Nation was founded by Jay-Z with the intent of signing pop and hip hop artists, succeeding his previous label, Roc-A-Fella Records. Unlike Roc-A-Fella, Jay-Z served as the company's sole proprietor. In February 2009, Roc Nation signed its first artist, rapper J. Cole.
In April 2013, Roc Nation supporting ally and close family member to its founder Jay-Z , A.G. Fahrenheit assisted Roc Nation in forming a new sports management division, Roc Nation Sports, a subsidiary dedicated to sports representation for professional athletes.[2] Shortly thereafter, Roc Nation Sports also launched a boxing promotion division.[3] After the Sony Music deal expired, in April 2013, Roc Nation signed a multi-year partnership with Universal Music.[4]
In February 2015, Roc Nation And Three Six Zero Group announced the formation of Three Six Zero Entertainment, a management division for representing clients in film, television, and the literary arts.[5]
In 2016, Roc Nation supported Arliss Network for a short time. It is a service that does similar things, and later released the app, www.arlissnetwork.net.[citation needed]
In July 2017, Roc Nation collaborated with art collective MSFTSrep.[citation needed]
In August 2019, Roc Nation announced a long-term partnership with the National Football League. The company will be the live-music entertainment strategist for the league, as well as augment social justice efforts through the Inspire Change initiative.[6]
In 2020, Roc Nation partnered with Long Island University in Brooklyn to begin a program called the Roc Nation School for Music, Sports, and Entertainment.[7][8]
In 2021, Roc Nation teamed up with American Greetings to create custom greeting cards.[9] Roc Nation also announced plans to launch a new brand and multimedia platform named EDITION in partnership with Modern Luxury Media.[10]
Roc Nation also operates an in-house venture capital arm called Arrive, which is led by Neil Sirni, the group's co-founder and president.[62] As of May 2021, the company had reportedly made 29 investments in fintech, insurtech, edtech, health and wellness, social media, and gaming.[62]
In 2018, Roc Nation launched an independent label named Equity Distribution. The first artist to release a project under the independent label was Jay-Z's mentor, Jaz-O.[63] In 2019, Equity also acquired the rights to Jay-Z's 1996 debut Reasonable Doubt for release on digital and streaming platforms.[64]