Rob Horne (professor)
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Rob Horne is Professor of Behavioural Medicine at the School of Pharmacy, University College London (UCL).[1] In September 2006, he founded the Centre for Behavioural Medicine at UCL, which he continues to lead.[1] Horne was designated a Fellow of the Royal College of Physicians Faculty of Pharmaceutical Medicine in 2013[2] and is a founding fellow of the Royal Pharmaceutical Society of Great Britain.[3] He was appointed as a National Institute for Health Research (NIHR) Senior Investigator in 2011.[3] He is an internationally recognised expert in self-management of chronic illness and adherence to medications.[4]