Rice Krispies
Breakfast cereal made by WK Kellogg Co and Kellanova / From Wikipedia, the free encyclopedia
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Rice Krispies (known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal produced by WK Kellogg Co for the United States, Canadian, and Caribbean markets and by Kellanova for the rest of the world.[lower-alpha 1] Rice Krispies are made of crisped rice. When milk is added to the cereal the rice tends to collapse, creating the characteristic "snap, crackle and pop" sounds.[1]
For the related dessert, see Rice Krispies Treats. For the George Carlin sketch, see A Place For My Stuff.
Quick Facts Product type, Owner ...
Product type | Cereal of crisped rice |
---|---|
Owner | WK Kellogg Co (US, Canada, Caribbean) Kellanova (rest of world) |
Country | United States |
Introduced | 1928; 96 years ago (1928) |
Markets | Worldwide |
Previous owners | Kellogg Company (1927–2023) |
Website | ricekrispies.com |
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Rice Krispies cereal has a long advertising history with the elf cartoon characters Snap, Crackle and Pop touting the brand.