Radio Tarana
Radio station / From Wikipedia, the free encyclopedia
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Radio Tarana is a New Zealand radio network, broadcasting in Auckland. It broadcasts a mixture of music, information, news, sports, culture, events coverage and lifestyle features.[1] The station was the first commercial full-time New Zealand radio station targeting migrant communities.[2] According to the 2014 TNS New Zealand radio survey, it remains the highest-rating ethnic broadcaster in the country.[3][4]
Broadcast area | New Zealand |
---|---|
Frequency | Auckland: 1386 AM |
History | |
First air date | 1996 |
Technical information | |
Transmitter coordinates | 36°50′56.7″S 174°37′46.9″E |
Links | |
Webcast | Live stream |
Website | tarana |
Robert Khan set up the station in 1996 for Auckland's Indian and Hindi-speaking community. It now targets a broad range of Indian, Pakistani, Bangladeshi, Sri Lankan and Fijian migrants around New Zealand.[1] The network aims to foster mutual understanding between different migrant groups with diverse interests, religions and ethnic origins.[4] This is done in part through the coverage of religious festivals, international news events and local political issues.[5]
Tarana broadcasts in Auckland on 1386 AM, reaching a weekly audience of 32,000 in the Auckland market during a survey in 2014.[6] Radio agency The Radio Bureau claims these listeners have "significant spending capacity" and "high disposable incomes".[1] With nationwide coverage through online streaming, digital radio, mobile devices, satellite radio and an estimated 22,000 weekly web browsers, it claims to reach a total audience based on about 80,000.[4]