Puppy Monkey Baby
2016 advertisement / From Wikipedia, the free encyclopedia
Puppy Monkey Baby (also styled PuppyMonkeyBaby) is the name of a puppeteered[1] character created by Mountain Dew for a TV commercial that aired on February 7, 2016, during Super Bowl 50. The advertisement has garnered a wide amount of media coverage, both positive and negative. According to iSpot.tv, the spot was rated #1 of all the Super Bowl commercials of the night, having generated 2.2 million online views and 300,000 social media interactions after airing.[2]
Mountain Dew revived Puppy Monkey Baby for an advertisement in 2022. The ad was part of a campaign that Mountain Dew hoped would capitalize on Gen Z favor towards self-referential formats.[3]