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Prima Cool is a private Czech television station.
 | This article needs additional citations for verification. (April 2014) |
 | |
| Country | Czech Republic |
|---|---|
| Broadcast area | Czech Republic Slovakia |
| Headquarters | Strašnice, Prague |
| Programming | |
| Language(s) | Czech |
| Picture format | 16:9/4:3 576i (SDTV) 720p/1080i (HDTV) |
| Ownership | |
| Owner | FTV Prima MTG |
| Sister channels | TV Prima Prima Krimi Prima Love Prima Max Prima Show Prima Star Prima Zoom CNN Prima News Prima SK |
| History | |
| Launched | 1 April 2009 |
| Links | |
| Website | Official website |
| Availability | |
| Terrestrial | |
| DVB-T/T2 | MUX 22 (FTA) |
| Streaming media | |
| Prima+ | Watch live (Czech only) |
Prima Cool is TV Prima's second channel. It is targeted primarily at young male audiences.
Prima Cool launched on 1 April 2009 as TV Prima's new digital channel. It is available on Czech DVB-T multiplex 2, where it is freely broadcast (covering up to 72% of the population of the Czech republic, mainly in Bohemia). The channel is also broadcast through DVB-S on satellite Astra 1G, and available on cable TV (in all packages, due to the must-carry law).
- Ratings in December 2009 were about a 1.3% share (eighth/ninth place).
- Ratings in April 2010 were a more than 2.0% share (eighth/ninth place).
- Ratings in June 2011 were a more than 3.9% share (sixth/seventh place).
- Ratings in March 2012 were a more than 6.5% share (fourth place)[1]
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