Pratfall effect
Sociological phenomenon in which mistakes increase trust in an individual or organization / From Wikipedia, the free encyclopedia
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In social psychology, the pratfall effect is the tendency for interpersonal appeal to change after an individual makes a mistake, depending on the individual's perceived competence. In particular, highly competent individuals tend to become more likeable after committing mistakes, while average-seeming individuals tend to become less likeable even if they commit the same mistake.
Originally described in 1966 by Elliot Aronson,[1] numerous studies have since been conducted to isolate the effects of gender, self-esteem, and blunder severity on change in appeal and likability. Occasionally referred to as the blemishing effect[2] when used as a form of marketing, generalizations of the pratfall effect are often used to explain the counterintuitive benefits drawn from making mistakes.