Peso Pluma
Mexican musician (born 1999) / From Wikipedia, the free encyclopedia
Hassan Emilio Kabande Laija (born 15 June 1999), known professionally as Peso Pluma, is a Mexican singer. Learning to play the guitar during his early teens, he developed his craft by writing songs inspired by regional Mexican music.[2]
Peso Pluma | |
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Born | Hassan Emilio Kabande Laija (1999-06-15) 15 June 1999 (age 25) Zapopan, Guadalajara, Mexico |
Other names | La Doble P[1] |
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Years active | 2020–present |
Works | Discography |
Musical career | |
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After achieving moderate success with his first two studio albums, Ah y Qué? (2020) and Efectos Secundarios (2021), Pluma released "El Belicón" in 2022 with Raul Vega, selling 480,000 units and being certified 8× Platinum Latin certification by the RIAA.[3] He followed up his success with the extended play Sembrando and the 5× Platinum Latin-certified controversial duet "Siempre Pendientes" with Luis R. Conriquez entering the Billboard Global 200.[3][4]
His collaborations with Natanael Cano, "AMG" (alongside Gabito Ballesteros) and "PRC", became massive hits in the Latin music community after their use on TikTok, both charting on the Billboard Hot 100.[4][5] In April 2023, Pluma and Eslabon Armado made history with "Ella Baila Sola", being the first regional Mexican song to reach the top 10 of the Billboard Hot 100, eventually peaking at number four.[6][7] The commercial growth of the song boosted the popularity of the singer worldwide, simultaneously placing eight songs on the Hot 100 in the week of 29 April 2023, becoming the Mexican act with the most Spanish-language entries in the US.[8][9] At the end of 2023, the song was revealed by Spotify to be the 5th most streamed song worldwide.[10] His third studio album, Génesis (2023), won the Grammy Award for Best Música Mexicana Album (including Tejano).[11] He would announce his fourth studio album and double album Éxodo (2024) in May 2024.[12]
Having a distinct musical style dominated by corridos tumbados (Sinaloa-style sierreño corridos with elements of Latin urban music; specifically Latin hip hop and reggaeton), Pluma is considered to be a major contributor to the revival of corridos.[13][14] With his crossover appeal, Pluma is the most streamed artist of all time in Mexico.[15][16][17]