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Global bakery chain From Wikipedia, the free encyclopedia
Paris Baguette (Korean: 파리바게뜨, romanized: Paribagetteu) is a South Korean multinational chain of bakery-cafés, owned by the SPC Group and headquartered in Seoul. In 1986, it was established as a subsidiary of Shani Co., Ltd., and opened the first 'Paris Baguette' in Gwanghwamun, Seoul, and the first high-end bakery 'Paris Croissant' in Itaewon the following year, and the corporate name changed to the same as the brand name.
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Paris Baguette location in Yeongdeungpo-gu, South Korea (2006) | |
| Company type | Subsidiary |
|---|---|
| Industry | Food |
| Headquarters | Seoul, South Korea |
Key people | Cho Sang-ho (CEO) |
| Products | Baguette, croissant, cake in bread, confectionery |
| Revenue | 1.51 billion USD (2013) |
| Parent | SPC Group |
| Website | www |
Founded in 1988, the franchise brand, Paris Baguette grew into the No. 1 bakery in South Korea in 2004, branching out to local subsidiaries in the United States, Vietnam, Singapore, etc.
In 1988, Paris Croissant launched Paris Baguette, a popular bakery café franchise brand. As of November 2023, the chain had over 3,600 retail stores in South Korea, 99 stores in the United States, and 6 stores in Canada.[1] Paris Baguette also launched almost 185 retail stores in China, Vietnam, Singapore and France.[2]
Caffè Pascucci is an Italian espresso café franchise.[3]
Other franchises of Paris Croissant include LINA's and Tamati (sandwich), Passion5 (upscale dessert gallery), L'atelier (café restaurant). It also handles the Korean branch of Jamba Juice (smoothie).[3]
In 2022 a boycott of Paris Baguette took off after a worker at a Pyeongtaek factory was fatally crushed by a sauce mixing machine. Shortly before the incident another worker at the factory had sustained an injury to their hand from a production machine but was not sent to the hospital since they were not a full-time worker. Various South Korean trade unions have condemned the company due to a history of safety issues and union busting.[4][5][6]
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