Nine Percent
Chinese boy band From Wikipedia, the free encyclopedia
Chinese boy band From Wikipedia, the free encyclopedia
Nine Percent (Chinese: 百分九少年; commonly stylized in all-caps) was a nine-member Chinese boy group formed by the survival show Idol Producer by iQIYI on April 6, 2018. The group promoted for 18 months since formation.
Nine Percent | |||||||||
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Nine Percent at 2018 Weibo Awards Ceremony. From left to right: Azora Chin, Ziyi, Yanjun, Chengcheng, Xukun, Linong, Justin, Zhengting, and Lil Ghost on January 11, 2019. | |||||||||
| Background information | |||||||||
| Origin | Beijing, China | ||||||||
| Genres | |||||||||
| Years active | 2018–2019 | ||||||||
| Labels |
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| Past members | |||||||||
| Website | ninepercent.com | ||||||||
| Chinese name | |||||||||
| Chinese | 百分九少年 | ||||||||
| Literal meaning | The Top 9 Boys Out of 100 | ||||||||
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Nine Percent was one of the most popular boy groups in 2018. Their fans are estimated to have generated 20 million RMB of Idol Producer's revenue, with their debut album To The Nines earning more than 10 million RMB in domestic sales.[1]
The group was formed through the Chinese reality survival show Idol Producer where the audience voted for the group's members. This ran from January 19 to April 6, 2018. After the finale of the show, they were sent to train for half a month in Los Angeles under the guidance of Rodney Jerkins and Christopher Scott. In May, the group held their first public performance in Shanghai, performing 8 songs from the survival show.[2]
On May 25, their official Weibo account announced the group's fandom name, "Nine's", and chose to be represented by the colours PANTONE325C and PANTONE7456C .[3]
They released their debut album To the Nines on November 12. They gave their first live performance at M space, a music venue in Beijing, to a group of 500 fans. The show was also live-streamed through the online platforms hosted by the Tencent Music Entertainment Group, including QQ Music, Kuwo and Kugou, which garnered up over 15 million clicks. Within 3 days of the album being released it made almost 8 million yuan ($1.15 million) in sales.[4] The album also accumulated almost a million digital sales and landed at No. 2 on the now defunct Billboard China V chart.[5]
On September 23, the poster for the group's farewell show, More Than Forever, was released. The documentary showed the group prepare themselves for their final performance with each member having a chance to express their feelings after being together for 18 months.[6] On September 24 the group's new album, also named More Than Forever (限定的记忆), was announced to come out on September 26 and will feature 9 solo tracks from each of the members.
On October 6, the group officially disbanded and on October 12, they held their farewell concert in Guangzhou. The livestream of the concert, which was made available to iQiyi VIP members, garnered 400 million likes and more than 1.2 million views. Approximately 80,000 iQiyi VIP members participated in the concert's while 8 topics related to the concert made it onto Weibo's list of trending topics, which in total gathered an accumulated readership of over 1 billion.[7]
In August and October 2018, many netizens criticized iQIYI for failing to provide more opportunities for the group. The lack of group performances, as well as the members' tendency to work on their own, led fans to suspect that the group Nine Percent might exist in name only. Although they were incredibly popular in China, the total number of days they worked as a group was only about 60. Most fans blamed the company, Idol Century, for the poor management of the group; 55% of the shares of Idol Century are owned by iQIYI, and the company was founded shortly after Idol Producer ended. Fans criticised the company for immediately holding fan meetings and concerts for the group with the same songs from the show without releasing a new album.[8]
Shortly after Nine Percent's debut, Yuehua Entertainment unveiled their latest boy band, NEXT (formerly known as NEX7), with members Zhu Zhengting, Fan Chengcheng and Justin Huang, which resulted in them being more involved in NEXT than Nine Percent. According to an article on one of China's largest social platforms, Weibo, the lack of promotion Nine Percent received made the members more like solo singers or actors than members of a group. Even in their last album, More Than Forever, it was pointed out that there were no songs sung by the members as a group, resulting in more fans who only liked one or a few members of the group than fans who liked the group as a whole.[8]
| Title | Album details | Sales |
|---|---|---|
| To the Nines |
Track listing
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| More Than Forever (限定的记忆) |
Track Listing
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| Year | Title | Network | Notes |
|---|---|---|---|
| 2018 | Idol Producer | iQIYI | As contestants |
| Nine Percent: Flower Road Journey | The group's first reality show | ||
| 2019 | More Than Forever | The group's last reality/documentary show |
| Award | Year | Nominated work | Category | Result | Ref. |
|---|---|---|---|---|---|
| iQiyi Scream Night | 2018 | Nine Percent | Group of the Year | Won | [12][13] |
| Scream Boy Group | Won | ||||
| Idol Producer | Best Variety Show | Won | |||
| Migu Music Awards | Nine Percent | Most Popular Male Artist of The Year | Won | ||
| Most Popular Group of The Year | Won | ||||
| To The NINES | Best Digital Album | Won | |||
| Weibo Night | 2019 | Nine Percent | Weibo's Best Group of the Year | Won |
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