Narrative paradigm
Communication theory / From Wikipedia, the free encyclopedia
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Narrative paradigm is a communication theory conceptualized by 20th-century communication scholar Walter Fisher. The paradigm claims that all meaningful communication occurs via storytelling or reporting of events.[1] Humans participate as storytellers and observers of narratives. This theory further claims that stories are more persuasive than arguments.[2][3] Essentially the narrative paradigm helps us to explain how humans are able to understand complex information through narrative.[1]