NBC LX Home

Not to be confused with LXTV.

NBC LX Home is a brand for original home and lifestyle content for the NBCUniversal-owned television stations. LX is short for Local X, with the "X" standing for "exponential". NBC LX Home is a part of the station group's multicast division LXTV, led by senior vice president Meredith McGinn, content strategy vice president Matt Goldberg and managing editor Meagan Harris.^[1]

New name for NBC LX since August 2023.

LX is available on terrestrial television, Xfinity cable, over-the-top for Peacock, FuboTV, Xumo, Samsung TV Plus, and to viewers of The Roku Channel, social media and via its website.^[1][2][3][4]

Its roots trace back to 2009 when NBCUniversal's previous news & lifestyle multicast network NBC Nonstop (now known as classic TV-formatted Cozi TV) was launched on its owned and operated station group, mostly on NBC-O&O affiliates that previously carried NBC Weather Plus. Its programming included core shows from LXTV.

LX content features long form content, a switch from prior NBCUniversal efforts at NBC News Now with Briefly and Snapchat news show Stay Tuned, created to reach Gen Z and millennials.^[5] With the broadcast network and streaming television channel, there will be two live programming blocks (7-10 AM and PM) of three hour daily newscasts produced at KXAS. LX programming originally came from station groups and the owned and separately operated LXTV Productions, with the expectation to license additional content to fill out the day.^[1] The additional content comes from Jukin Media, Tastemade and The Dodo. The main newscast when launched will be two hours long.^[4]

NBCU stations' desire to reach younger audiences led to the creation of the LX content brand. On September 23, 2019, the station group launched its LX news digitally initially on YouTube, its website and social media.^[6] LX was launched as a live-streaming channel and multicast over-the-air network in May 2020.^[1][4]

In August 2023, LX changed its branding from LX News to NBC LX Home as it transitioned from a news format to a home and lifestyle format.^[7]

In July 2024, NBC LX Home was rebranded as NBC American Crimes, and new iteration of NBC LX Home launched on free advertisement-supported television afterwards.^[7]

LX News Programming

Programming of LX News included:

• Current - Events, pop culture trends and entertainment news.^[8]
• LX News - a storytelling approach to news that is personal, inspiring, thought-provoking, and community focused.^[9]
• LX News Zone - a daily digest of the latest news from NBC local stations.^[10]
• LX Explains - a deep dive into the issues and events impacting communities and the world; focusing on the environment, politics, technology, community, social justice, and current events, with an innovative storytelling approach to news.^[8]
• LX Presents - Daily and weekly specials that feature LX documentary stories, explainers and robust storytelling from NBC owned TV stations and NBC News digital.^[9]

NBC LX Home Programming

• George To The Rescue - As LX website announced on August 7, 2023, "Hammering and hugs, they're George Oliphant's specialty. Every Wednesday and Thursday afternoon, you will get plenty of both! George To The Rescue Transforms homes to change lives for families and communities facing unique challenges."^[11] George To The Rescue is produced by LXTV.

Rebranding as LX Home

On May 3, 2023, it was reported that NBCUniversal would be "winding down" LX's operations amid layoffs throughout the company. LX was expected to sign-off in mid-2023, with around 40 affected staffers being considered for other positions within NBCUniversal.^[12]

On June 30, 2023, the LX News YouTube channel posted a farewell video with the following description, "Three years ago, LX News was launched as a real-time lab for innovation and experimentation. The network has ended, but our legacy will live on. This video is a tribute to everything the team accomplished and the impact LX News has made on NBCUniversal Local and the TV news business."^[13]

In August 2023, the LX website and broadcast channel were rebranded from LX News to NBC LX Home. All original LX News programming stopped airing. The NBCLX Facebook page reads, "After 3 years, LX News has ended. Continue to seek out the truth with less suits and more sass!"^[14]

The LX News YouTube channel still remained online as of August 2023. Its about page read, "LX was powered by passionate and engaged storytellers with a mission to inform and inspire. LX News stories focused on depth and context. This page is a tribute to the thousands of compelling and meaningful stories our team created."^[15]

• 
  LX.com about page as of August 1, 2023
• 
  LX.com about page as of August 9, 2023

Rebrand as NBC American Crimes

Logo for NBC American Crimes since July 2024.

As early as July 17, 2024, NBC LX Home rebranded as NBC American Crimes, shifting over to true crime programming.^[16] A new iteration of NBC LX Home launched on free advertisement-supported television shortly after.

Affiliates

As of February 2023^[update], LX (now NBC American Crimes as of July 2024) has current or pending affiliation agreements with 58 television stations in 54 media markets encompassing 31 states and the District of Columbia, reaching 59.1% (or a total population of 184,684,608 residents) of all households in the United States that own at least one television set.^[17][18]

Stations listed in bold are NBC American Crimes owned-and-operated.

List of affiliates

City of license/market	Station[19]	Virtual channel	Primary affiliation (on main feed)	Owner	Launch date/notes
Alabama
Birmingham	WUOA-LD	46.7	Visión Latina	Innovate Corp.
Mobile	WWBH-LD	28.5	Infomercials
Montgomery	WQAP-LD	36.2
Arizona
Phoenix	KTAZ	39.4	Telemundo	Telemundo Station Group	May 2020[20]
Tucson	KHRR	40.3
Arkansas
Hot Springs	KWMO-LD	34.5	Defy	Innovate Corp.
California
Bakersfield	KTLD-CD	8.3	3ABN	Innovate Corp.
Clovis (Fresno)	KNSO	51.4	Telemundo	Telemundo Station Group	May 2020
Los Angeles	KNBC	4.3	NBC	NBC Owned Television Stations	May 31, 2020
Ridgecrest (Los Angeles)	K25PL-D			Indian Wells Valley TV Booster	Translator of KNBC
Sacramento/Stockton/ Modesto	KCSO-LD	33.5	Telemundo	Telemundo Station Group	May 2020
	KMUM-CD				Translator of KCSO-LD
	KMMW-LD
Salinas/Monterey	K15CU-D	15.3	Cozi TV	NBC Owned Television Stations
San Diego	KNSD	39.3	NBC		May 2020
San Francisco/Oakland/San Jose	KNTV	11.5
	KSTS	48.5	Telemundo	Telemundo Station Group
Colorado
Longmont (Denver)	KDEN-TV	25.4	Telemundo	Telemundo Station Group	May 2020
Connecticut
New Britain (Hartford/New Haven)	WVIT	30.3	NBC	NBC Owned Television Stations	May 2020
District of Columbia
Washington, D.C.	WRC-TV	4.3	NBC	NBC Owned Television Stations	May 2020
Florida
Jacksonville	WODH-LD	34.4	Infomercials	Innovate Corp.
Kissimmee (Orlando)	WKME-CD	31.4	Telemundo	Telemundo Station Group	Translator of WTMO-CD
Naples (Fort Myers)	WWDT-CD	43.4			May 2020
Orlando	WTMO-CD	31.4
Miami/Fort Lauderdale	WTVJ	6.3	NBC	NBC Owned Television Stations
Tampa	WRMD-CD	49.3	Telemundo	Telemundo Station Group
Georgia
Macon	W28EU-D	42.1	NBC American Crimes	Innovate Corp.
Savannah	WDID-LD	26.6	Outlaw
Idaho
Boise	KFLL-LD	25.2	Infomercials	Innovate Corp.
Iowa
Cedar Rapids	KFKZ-LD	35.2	Cozi TV	Innovate Corp.
Des Moines	KAJR-LD	36.6	Defy
Illinois
Chicago	WMAQ-TV	5.3	NBC	NBC Owned Television Stations	May 2020
Salem	W29CI-D	29.2	The365	Innovate Corp.
Springfield	WCQA-LD	16.7
Indiana
Fort Wayne	WCUH-LD	16.4	Outlaw	Innovate Corp.
	WLMO-LD	2.1/3	NBC American Crimes
Indianapolis	WUDZ-LD	28.5	Buzzr	Innovate Corp.	May 2020
Kansas
Wichita	KFVT-LD	34.5	SonLife	Innovate Corp.
Kentucky
Bowling Green (Nashville, Tennessee)	WCTZ-LD	35.7	Buzzr	Innovate Corp.	May 2020
Louisiana
New Orleans	WTNO-CD	22.5	Visión Latina	Innovate Corp.
	WQDT-LD	33.5	Defy
Maryland
Lake Shore (Baltimore)	WQAW-LD	69.6	ShopHQ	Innovate Corp.
Michigan
Detroit	WDWO-CD	18.2	Visión Latina	Innovate Corp.	May 2020
Midland	W35DQ-D	24.5	NTD America
Traverse City	W36FH-D	36.2	The365
Minnesota
Minneapolis/Saint Paul	KJNK-LD	25.4	Telemundo	Innovate Corp.	May 2020
St. James (Mankato)	K28OH-D			Cooperative Television	Translator of KJNK-LD
Missouri
Joplin	KRLJ-LD	45.5	Shop LC	Innovate Corp.
Kansas City	KAJF-LD	21.5	beIN Sports Xtra		May 2020
Springfield	KCNH-LD	47.2	NTD America
St. Louis	K25NG-D	25.5	Visión Latina		May 2020
Nebraska
Lincoln	KAJS-LD	33.4	Buzzr	Innovate Corp.
	KIUA-LD	15.3	Defy
Nevada
Paradise (Las Vegas)	KBLR	39.3	Telemundo	Telemundo Station Group	May 2020
Reno	K07AAI-D	12.1	NBC American Crimes	Innovate Corp.
New Hampshire
Merrimack (Boston, Massachusetts)	WNEU	15.3	Telemundo	Telemundo Station Group	May 31, 2020
New Mexico
Albuquerque	KUPT-LD	2.3	Movies!	Telemundo Station Group
Las Cruces (El Paso, Texas)	KTDO	48.3	Telemundo		May 2020
New York
New York City	WNBC	4.3	NBC	NBC Owned Television Stations	May 2020
Rochester	WGCE-CD	6.6	The365	Innovate Corp.
North Carolina
Charlotte	W15EB-D	21.3	Visión Latina	Innovate Corp.
	WHEH-LD	41.2	Novelísima		May 2020
Wilmington	WQDH-LD	49.4	Shop LC
North Dakota
Fargo	K15MR-D	51.1	NBC American Crimes	Innovate Corp.
Ohio
Cleveland/Akron/Canton	WUEK-LD	26.7	TBD	Innovate Corp.	May 2020
Columbus	WDEM-CD	17.3	Infomercials
Oklahoma
Oklahoma City	KTOU-LD	22.4	Visión Latina	Innovate Corp.
Tulsa	KZLL-LD	39.5	NTD America
Oregon
Portland	KOXI-CD	20.6	Salem News Channel	Innovate Corp.
Pennsylvania
Butler (Pittsburgh)	WJMB-CD	60.1	NBC American Crimes	Innovate Corp.
Charleroi (Pittsburgh)	WMVH-CD	26.2	Infomercials		Translator of WWLM-CD
Philadelphia	WCAU	10.3	NBC	NBC Owned Television Stations	May 2020
Uniontown	WWKH-CD	35.2	Infomercials	Innovate Corp.
Washington (Pittsburgh)	WWLM-CD	20.2
Puerto Rico
San Juan	WKAQ-TV	2.4	Telemundo	Telemundo Station Group	Coming soon
Rhode Island
Providence	WYCN-LD	8.4	Telemundo	Telemundo Station Group	June 30, 2020
South Carolina
Charleston	WBSE-LD	20.5	Jewelry Television	Innovate Corp.
Florence	W33DN-D	16.2	Outlaw
Tennessee
Jackson	WYJJ-LD	27.6	Court TV	Innovate Corp.
Memphis	KPMF-LD	26.1	NBC American Crimes
Texas
Amarillo	KLKW-LD	22.5	Estrella TV	Innovate Corp.
Austin	KVAT-LD	17.9	Visión Latina
Corpus Christi	K21OC-D	54.4
	K32OC-D	29.6	NTD America
Dallas/Fort Worth	KXAS-TV	5.3	NBC	NBC Owned Television Stations	May 2020
Galveston (Houston)	KTMD	47.3	Telemundo	Telemundo Station Group
Lubbock	KNKC-LD	29.5	Estrella TV	Innovate Corp.
Mullin	KAXW-LD	35.3	The365
Rio Grande City/Harlingen/McAllen	KTLM	40.4	Telemundo	Telemundo Station Group	May 31, 2020
San Antonio	KVDA	60.4			May 2020
Tyler	KPKN-LD	33.6	Buzzr	Innovate Corp.
Utah
Ogden	KULX-CD	10.4	Telemundo	Telemundo Station Group	Translator of KTMW
Salt Lake City	KTMW	20.4			May 2020
	KEJT-CD	50.4			Translator of KTMW
Virginia
Richmond	WZTD-LD	45.2	Telemundo	Telemundo Station Group	May 31, 2020
Washington
Pasco	K28QK-D	22.1	NBC American Crimes	Innovate Corp.
Seattle	KUSE-LD	46.6	Visión Latina		May 2020
West Virginia
Charleston	WOCW-LD	21.6	Salem News Channel	Innovate Corp.
Wisconsin
Madison	W23BW-D	23.6	Infomercials	Innovate Corp.
Milwaukee	WTSJ-LD	38.5	Speed Sport 1

See also

• Current TV (defunct)
• Free Speech TV (active; satellite, cable, OTT)
• Vice (active; cable and OTT)

References

1. Jacobson, Adam (April 29, 2021). "NBCU Launches Digital News Outlet LX to Reach People Who Don't Watch LocStations". Radio & Television Business Report. Archived from the original on September 9, 2024.
2. "Where To Watch". NBC LX Home. Retrieved 2024-09-09. Watch NBC LX Home over-the-air, on Xfinity, Verizon, Optimum, Spectrum, Cox Cable, and select cable systems across the country, and streaming on The Roku Channel, Samsung TV Plus, Peacock, YouTube TV, Fire TV, Fubo, and Xumo. If your market is listed below and you receive your television signal using an antenna, please rescan to receive NBC LX Home and all your local over-the-air stations.
3. K. Miller, Mark (2022-08-16). "LX News And 3 NBC Local News Channels Launch On The Roku Channel". TV News Check. Archived from the original on September 9, 2024. Retrieved 2023-02-12.
4. Lafayette, Jon (June 1, 2020). "NBCU's LX Launches News for Younger Generations". Broadcasting Cable. Future US Inc. Archived from the original on September 9, 2024. Retrieved June 1, 2020 – via nexttv.com.
5. Perez, Sarah (September 24, 2019). "NBCU launches Lx, a local news network aimed at younger cord cutters". TechCrunch. Retrieved May 15, 2020.
6. Steinberg, Brian (January 14, 2019). "NBCUniversal Shakeup: Mark Lazarus, Jeff Shell and Bonnie Hammer Promoted, Streaming Service to Launch in 2020". Variety. Retrieved January 15, 2019.
7. Bouma, Luke (July 17, 2024). "NBCUniversal Quietly Rebrands The Cable TV Network NBC LX Home & Launches American Crimes to Replace It As NBC LX Home Becomes a Free Streaming Only Channel". Cord Cutters News. Archived from the original on September 9, 2024. Retrieved September 9, 2024. The network's evolution has been quite notable. Originally, it focused on local news coverage across the United States, even venturing into broadcasting Esports tournaments at one point. However, in August 2023, it shifted gears, abandoning local news and rebranding as NBC LX Home, with a focus on home and lifestyle programming.
8. "TV Schedule for LX Network". tvpassport.com.
9. "LX presents news in an entirely different way with the debut of "LX News" on June 1". nbcuniversal.com. 1 June 2020.
10. Dillon, Dak (18 January 2023). "LX News adds daily program taking viewers to stories across the country". newscaststudio.com.
11. "George is Coming to The Rescue!". lx.com.
12. Hayes, Dade (2023-05-04). "NBCUniversal To Wind Down LX Network". Deadline. Retrieved 2023-05-04.
13. "Youtube: LX News Forever". YouTube. 30 June 2023.
14. "Facebook: NBCLX". facebook.com.
15. "Youtube: LX News". youtube.com.
16. Bouma, Luke (17 July 2024). "NBCUniversal Quietly Rebrands The Cable TV Network NBC LX Home & Launches American Crimes to Replace It As NBC LX Home Becomes a Free Streaming Only Channel". Cord Cutters News. Retrieved 11 August 2024.
17. "Stations for Network - LX". Rabbitears.info. Archived from the original on February 12, 2023. Retrieved 2023-02-12.
18. "Network List". RabbitEars.info. Retrieved 2023-02-12.
19. "Stations for Network - American Crimes". RabbitEars. Retrieved August 20, 2024.
20. "Where To Watch – LX". 2020-05-28. Archived from the original on 2020-05-28. Retrieved 2023-02-12.

External links

• Media related to NBC LX Home affiliates at Wikimedia Commons
• Official website