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Portmanteau of magazine and book From Wikipedia, the free encyclopedia
A mook (/mʊk/) is a publication which is physically similar to a magazine but is intended to remain on bookstore shelves for longer periods than traditional magazines, and is a popular format in Japan.[1][2]
The term is a portmanteau of "magazine" and "book". It was first used in 1971, at a convention of the Fédération Internationale de la Presse Périodique.[3]
The format remains popular in Japan, where it has been in use since at least the 1970s.[5][6] An identical format, predating the term "mook", existed since the 1950s.[7]
The number of new mooks published in one year peaked in 2013, with over 8,000 different new mooks published. A little over 6,000 were published in 2019. Sales revenue, however, peaked in 1997 and has been mostly dropping ever since.[8]
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