Media multiplexity theory
Concept in social science / From Wikipedia, the free encyclopedia
Media multiplexity theory was a concept developed by Caroline Haythornthwaite, based on her observations in organizational and educational settings. The theory posits that the more communication channels one uses with another person, the stronger the bond with that person. The theory is noted for its simplicity. Critics, however, believe that the theory lacks predictability and explanation of data.[1]
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Communication scholars have since taken the theory and used it to further their communication research, such as to examine media use in romantic relationships.[2] The theory has also been used to examine media use expectancy violations, and impacts to these changes, within extended families.[3] The theory has more recently been used by psychology scholars to further examine how one's enjoyment of the communication medium in use will affect relational ties, and to examine predictability patterns of media use.[4]