Maudy Ayunda

Ayunda Faza Maudya (born 19 December 1994), known as Maudy Ayunda,^[1] is an Indonesian pop singer and actress.^[2]

Maudy Ayunda
Maudy Ayunda in 2019
Born	Ayunda Faza Maudya (1994-12-19) 19 December 1994 (age 29) Jakarta, Indonesia
Nationality	Indonesia
Alma mater	University of Oxford (BA) Stanford University (M.A.) (M.B.A)
Occupation(s)	Singer, Songwriter, Celebrity, Activist, Model
Years active	2005–present
Spouse	Jesse D. Choi ​ (m. 2022)​
Musical career
Genres	Pop
Labels	Trinity Optima Production
Website	maudyayunda.com

Personal life and education

Maudy Ayunda was born to parents Didit Jasmedi R. Irawan and Mauren Jasmedi (born 1968). She has a younger sister named Amanda Khairunissa.^[3] She married Jesse Jiseok Choi, a Korean-American businessman, in May 2022.^[4]

Maudy Ayunda was a runner-up in a speech competition at her school. She speaks English, Javanese, Indonesian, Mandarin, and Spanish.^[5][6] After graduating from the British School Jakarta, Ayunda enrolled at St Hilda's College^[7] in University of Oxford to study Philosophy, Politics and Economics (PPE) and graduated in 2016.^[8][9][10]

Maudy Ayunda has decided to join Stanford for her master's degree instead of Harvard, because the former offers a joint degree of MBA and Education, which is a combination of her passions.^[11]

Career

Maudy Ayunda's first film role was in Untuk Rena (2005) alongside Surya Saputra. Her next film was Sang Pemimpi (2009), directed by Riri Riza, where she played the role of Zakiah Nurmala, the protagonist's love interest.^[12] Her song "Mengejar Mimpi" was featured on the soundtrack.

In 2011, Maudy Ayunda appeared in two musicals, Rumah Tanpa Jendela^[13] and Tendangan dari Langit. In 2012, she had a role in Malaikat Tanpa Sayap, alongside Adipati Koesmadji.

Maudy Ayunda released her debut album, Panggil Aku..., in 2011 that featured 10 songs, one of which she wrote "Tetap Bersama". In 2012, her vocal of "Perahu Kertas", written by Dewi Lestari^[14] was used for the soundtrack of Perahu Kertas.

Maudy Ayunda performing in 2017

In January 2014, she recorded a duet "By My Side" with David Choi. The song was well-received in Indonesia and released on iTunes Music Indonesia^[15][16] and as a YouTube video on 19 March 2014.^[17] She released her second studio album Moments on 1 April 2015. In 2015, she also released three singles: "Cinta Datang Terlambat", "Bayangkan Rasakan" and "Untuk Apa" and earned a Multi-Platinum award for selling over 200.000 copies.^[18]

In 2016, Walt Disney Pictures chose Maudy Ayunda to sing the soundtrack "Seberapa Jauh Ku Melangkah", Indonesian translation of "How Far I'll Go - Nice" for the film Moana.^[19]

In 2020, Maudy Ayunda was named to Forbes' "30 Under 30 Asia" list in the entertainment and sports category.^[20]

In March 2022, she was appointed as a spokesperson for the upcoming G20 summit in Indonesia, scheduled to be held in November 2022^[21] Her appointment sparked criticism from some, with some saying that she has no experience in the diplomacy, international relations and calling it a "gimmick".^[22][23][24] Bloomberg News questioned her appointment, calling it is a vanity appointment by the government to connect with the young population, while young Indonesians face high unemployment and rising living costs.^[25] Wasito Raharjo, a political researcher at BRIN, says her appointment is an attempt to "dismiss criticism from the youth on critical issues."

Activism

Maudy Ayunda is involved in social, political and economic issues in Indonesia, especially those impacting the lives of young people. In 2015, she accompanied the Prime Minister of the United Kingdom, David Cameron, during his visit to Jakarta.^[8][26][27]

Maudy Ayunda is involved in the campaign against modern slavery, which includes forced labor, marriage and dangerous labor. In March 2017, she was appointed a spokesperson against modern slavery at the Vice Presidential Palace in Jakarta. Through her work, she tries to acquaint her audience with the realities of modern slavery, and uses social media platforms to promote that message.^[28][29]

Discography

Studio albums

Title	Album details	Sales	Certifications
Panggil Aku... (Call Me...)	Released: 11 August 2011[30] Label: Trinity Optima Production Formats: CD, digital download	—	—
Moments	Released: 1 April 2015[31] Label: Trinity Optima Production Formats: CD, digital download	200,000+	ASIRI: Multi Platinum[32]
Oxygen	Released: 15 February 2018[33] Label: Trinity Optima Production Formats: CD, digital download	TBA	TBA

Soundtrack album

Title	Album details
OST. Perahu Kertas (with Various Artists)	Released: 16 August 2012[34] Label: Trinity Optima Production Formats: CD, digital download

Singles

Title	Year	Album
"Aku Atau Temanmu"	2011	Panggil Aku...
"Tiba-Tiba Cinta Datang"
"Perahu Kertas"	2012	OST. Perahu Kertas
"Tahu Diri"		OST. Perahu Kertas 2
"Cinta Datang Terlambat"	2013	OST. Refrain
"By My Side" (featuring David Choi)	2014	Moments
"Bayangkan Rasakan"
"Untuk Apa"	2015
"Sekali Lagi"
"Jakarta Ramai"	2016	Oxygen
"Seberapa Jauh Ku Melangkah"		OST Moana (Indonesian version)
"Satu Bintang di Langit Kelam"	2018	Oxygen
"Kejar Mimpi"		Non-album single
"Kutunggu Kabarmu"		Oxygen
"Aku Sedang Mencintaimu"	2019	Aku Sedang Mencintaimu Piano Version

Filmography

Film

Year	Title	Role	Director(s)	Notes
2005	Untuk Rena (For Rena)	Rena	Riri Riza	Lead role
2009	Sang Pemimpi (The Dreamer)	Zakiah Nurmala		Supporting role
2011	Rumah Tanpa Jendela (A House without a Window)	Andini	Aditya Gumay	Supporting role
	Tendangan dari Langit (Kick from the Sky)	Indah	Hanung Bramantyo	Supporting role
2012	Malaikat Tanpa Sayap (Angel without Wings)	Mura	Rako Prijanto	Lead role
	Perahu Kertas (Paper Boat)	Kugy	Hanung Bramantyo	Lead role
	Perahu Kertas 2 (Paper Boat 2)	Kugy		Lead role
2013	Refrain	Niki	Fajar Nugros	Lead role
2015	2014	Laras	Rahabi Mandra, Hanung Bramantyo	Supporting role
	Battle of Surabaya	Yumna	Aryanto Yuniawan	Voice over
2016	Rudy Habibie	—	Hanung Bramantyo
2017	Trinity The Nekad Traveler	Trinity	Rizal Mantovani	Lead role
2019	Trinity Traveler			Lead role
	Habibie & Ainun 3	Ainun	Hanung Bramantyo	Lead role
2021	Losmen Bu Broto	Jeng Sri	Ifa Isfansyah & Eddie Cahyono	Lead role

Publications

Books

Title	Year	Notes	Ref.
A Forest of Fables	2005	Children's fairy tales	[35]
Dear Tomorrow	2018	In English	[36]

Awards and nominations

Year	Awards	Category	Recipient	Result
2006	MTV Indonesia Movie Awards	Most Favorite Rising Star	Untuk Rena	Nominated
	Jakarta Film Festival	Best Female Leading Role		Won
2012	Dahsyatnya Awards	Outstanding Newcomer	Maudy Ayunda	Nominated
	Bandung Film Festival	Best Female Leading Role	Malaikat Tanpa Sayap	Nominated
	Maya Awards	Best Theme Song	"Perahu Kertas"	Won
2013	Indonesian Music Awards	Best Original Soundtrack Production Work		Nominated
		Best of the Best Newcomer		Nominated
	Indonesian Movie Awards	Favorite Soundtrack	"Perahu Kertas" (from Perahu Kertas film)	Nominated
	Planet Music Awards	Best Artist (Female)	"Perahu Kertas"	Nominated
		Best Song (Indonesia)		Nominated
	Yahoo! OMG Awards	Most Wanted Female	Maudy Ayunda	Nominated
		Rising Star of the Year		Nominated
2014	SCTV Music Awards	Most Famous Female Solo Singer		Nominated
2015	Dahsyatnya Awards	Outstanding Female Solo Singer		Nominated
		Outstanding Video Clip Director	"Bayangkan Rasakan"	Nominated
	Indonesian Choice Awards	Female Singer of the Year	Maudy Ayunda	Won
	Selebrita Awards	Inspiring Celeb		Nominated
	Indonesian Music Awards	Best Pop Female Solo Artist	"Bayangkan Rasakan"	Nominated
		Best Mix Engineer		Nominated
		Best Pop Collaboration	"By My Side" (featuring David Choi)	Nominated
		Best Pop Album	Moments	Nominated
		Best Recording Album Producer		Nominated
		Best of the Best Album		Nominated
	Planet Music Awards	Social Media Icon	Maudy Ayunda	Nominated
	Mom & Kids Awards	Favorite Female Singer		Nominated
	I Fashion Festival	Lifestyle Award in Education		Won
	Hai Reader's Poll Music Awards	The Best Female		Nominated
2016	Dahsyatnya Awards	Outstanding Female Solo Singer		Nominated
		Outstanding Video Clip	"Untuk Apa"	Nominated
		Outstanding Video Clip Director		Nominated
	Pop Awards	Smart Pop Awards	Maudy Ayunda	Nominated
	SCTV Music Awards	Most Famous Video Clip	"Untuk Apa"	Nominated
	Indonesian Choice Awards	Female Singer of the Year	Maudy Ayunda	Nominated
2017	Dahsyatnya Awards	Outstanding Female Solo Singer		Nominated
		Outstanding Song	"Jakarta Ramai"	Nominated
	Brand Ambassador Awards	Favorite Brand Ambassador	Maudy Ayunda (from LUX)	Nominated

References

1. "Maudy Ayunda Kandidat Perempuan Tercantik Sejagad Raya" (in Indonesian). Detik Hot. 11 November 2020. Archived from the original on 7 December 2020.
2. Setiawati, Indah (7 October 2012). "Maudy Ayunda: A girl of many talents". The Jakarta Post. Retrieved 24 January 2018.
3. Times, I. D. N.; Abdullah, Linda. "5 Fakta Amanda Khairunnisa, Adik Maudy Ayunda yang Juga Berprestasi". IDN Times (in Indonesian). Retrieved 20 April 2022.
4. "Profil Lengkap Jesse Jiseok Choi, Suami Maudy Ayunda" [Profile of Jesse Jiseok Choi, Maudy Ayunda's Husband]. Kompas. 23 May 2022. Archived from the original on 24 July 2022. Retrieved 23 July 2022.
5. Sari, Intan Kemala (5 December 2014). "5 Selebriti Indonesia yang Menguasai 2 Bahasa Asing" [5 Indonesian celebrities who can speak 2 foreign languages]. Detik.com (in Indonesian). Retrieved 18 October 2015.
6. Nuari, Arzia (12 January 2016). "Fakta Seru Maudy Ayunda di Bidang Pendidikan" [Maudy Ayunda's facts in education]. CosmoGirl Indonesia (in Indonesian). Retrieved 8 October 2016.
7. ""Bangun Pemuda Pemudi" Bangkitkan Semangat Pelajar Indonesia". Indonesian Education and Culture Attaché in London. 28 October 2015. Retrieved 23 April 2020.
8. Gosden, Emily (28 July 2015). "David Cameron poses for selfie with Indonesian singer". The Telegraph. Retrieved 18 October 2015.
9. Yosephine, Liza (26 November 2017). "Maudy Ayunda comes into her own, reveals her biggest setback". The Jakarta Post. Retrieved 25 January 2018.
10. Pratiwi, Aniza (15 May 2017). "Maudy Ayunda: 'Mimpi Saya Sebenarnya Adalah Menjadi Guru'" [Maudy Ayunda: 'Actually, my dream is becoming a teacher']. Marie Claire Indonesia (in Indonesian). Retrieved 25 January 2018.
11. "Ditching Harvard, Maudy Ayunda goes to Stanford". 27 March 2019. Retrieved 30 December 2019.
12. "Maudy Ayunda: Memilih Sekolah daripada Akting" [Maudy Ayunda: Choosing school instead of acting]. 21 Cineplex (in Indonesian). Retrieved 4 November 2009.
13. Hidayah, Aguslia (3 March 2011). "Kisah Sebuah Jendela dan Anak Autis" [The story of a window and autistic child]. Tempo (in Indonesian). Retrieved 22 April 2014.
14. Ayuningtias, Rini (9 August 2012). "Dwi Lestari Minta Maudy Ayunda Isi Soundtrack 'Perahu Kertas'" [Dwi Lestari asks Maudy Ayunda to sing a soundtrack for 'Perahu Kertas']. Tribun News (in Indonesian). Retrieved 24 January 2018.
15. "By My Side – Single by Maudy Ayunda". iTunes. 10 January 2014. Retrieved 22 April 2014.
16. Andarningtyas, Natisha (10 January 2014). "Maudy Ayunda duet dengan David Choi" [Maudy Ayunda does duet with David Choi]. Antara News (in Indonesian). Retrieved 22 April 2014.
17. Ramadhan, Rizal Bagus (11 January 2014). "[Eksklusif] Maudy Ayunda Siap Rilis Album Tahun Ini!" [[Exclusive] Maudy Ayunda is ready to release album this year!]. KapanLagi.com (in Indonesian). Retrieved 22 April 2014.
18. Karibo, Anto (4 July 2015). "Maudy Ayunda Kaget Albumnya Raih Multi Platinum Award" [Maudy Ayunda shocked to know her album earning Multi-Platinum award] (in Indonesian). Bintang. Retrieved 18 October 2015.
19. Khoiri, Agniya (12 November 2016). "Keterlibatan Maudy Ayunda dalam Film Disney 'Moana'" [Maudy Ayunda's involvement in Disney movie 'Moana']. CNN Indonesia (in Indonesian). Retrieved 25 January 2018.
20. "Maudy Ayunda". Forbes. Retrieved 3 November 2021.
21. Mediatama, Grahanusa (1 April 2022). "Maudy Ayunda Jadi Jubir Presidensi G20 Indonesia, Ini Profil dan Prestasinya". kontan.co.id (in Indonesian). Retrieved 20 April 2022.
22. "Alasan Maudy Ayunda Dikritik Media Asing saat Jadi Jubir G20, Dibilang Tak Punya Pengalaman". suara.com (in Indonesian). 19 April 2022. Retrieved 20 April 2022.
23. Media, Kompas Cyber (18 April 2022). ""Gimik" Milenial Sekitar Jokowi: Kritik Penunjukan Maudy Ayunda sebagai Jubir Presidensi G20 dan Dalih Pemerintah Halaman all". KOMPAS.com (in Indonesian). Retrieved 20 April 2022.
24. "Posisi Maudy Ayunda Sebagai Jubir G20 Tuai Kritik, Disebut Hanya Gimmick dan Kurang Strategis | Ekonomi". Bisnis.com (in Indonesian). 18 April 2022. Retrieved 20 April 2022.
25. "G-20 Role for 27-Year-Old Indonesia Singer Sparks Criticism (1)". Bloomberg.com. 18 April 2022. Retrieved 20 April 2022.
26. "Guess what?: Maudy Ayunda takes selfie with British PM". The Jakarta Post. 29 July 2015. Retrieved 25 January 2018.
27. "Cameron Visits Jakarta". Jakarta Globe. 29 July 2015. Retrieved 25 January 2018.
28. "Maudy Ayunda Melawan Perbudakan" [Maudy Ayunda against slavery]. Kompas (in Indonesian). 17 March 2017. Retrieved 25 January 2018.
29. Iskandar, Muhammad Arief (15 March 2017). "Maudy Ayunda melawan perbudakan modern" [Maudy Ayunda against modern slavery]. Antara News (in Indonesian). Retrieved 25 January 2018.
30. "'Panggil Aku...' by Maudy Ayunda". iTunes. 11 August 2011. Retrieved 25 January 2018.
31. Putriyantini (4 April 2015). "Maudy Ayunda Rilis Album 'Moments'" [Maudy Ayunda released 'Moments' album]. Gadis (in Indonesian). Retrieved 25 January 2018.
32. Kurniawan, Fakhmi (3 July 2015). "Album 'Moments' Raih Multi Platinum, Maudy Ayunda Terharu" [Album 'Moments' got Multi Platinum, Maudy Ayunda touched]. Detik.com (in Indonesian). Retrieved 25 January 2018.
33. Nada (15 February 2018). "Maudy Ayunda Rilis Album 'Oxygen'" [Maudy Ayunda released 'Oxygen' album]. Solopos (in Indonesian). Retrieved 16 February 2018.
34. Galuh, Maria Cicilia (16 August 2012). "Album Soundtrack 'Perahu Kertas' Resmi Rilis Hari Ini" [Soundtrack album of 'Perahu Kertas' officially released today]. Okezone (in Indonesian). Retrieved 25 January 2018.
35. Setiawan, Tri Susanto (7 July 2017). "Maudy Ayunda Akan Terbitkan Buku Kedua" [Maudy Ayunda will release her second book]. Kompas (in Indonesian). Retrieved 25 January 2018.
36. Yuniar, Nanien (30 April 2018). ""Dear Tomorrow", buku perdana Maudy Ayunda" ["Dear Tomorrow", Maudy Ayunda's new book]. Antara News (in Indonesian). Retrieved 19 June 2018.

External links

• Official website (in Indonesian)
• Maudy Ayunda at IMDb
• Maudy Ayunda at AllMovie
• Maudy Ayunda at AllMusic
• Maudy Ayunda at BBC Music