Lupo Alberto
Italian comic strip / From Wikipedia, the free encyclopedia
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Lupo Alberto ("Alberto the Wolf") is an Italian comic book series created by Guido Silvestri (Silver) in 1974. It details the adventures of Lupo Alberto, a blue wolf. Lupo Alberto takes the shape of the common man who has a goal in life and a certain amount of bad luck. Alberto, a resident of the McKenzie farm, always tries to steal a hen named Martha (who is his girlfriend), but Moses, a sheepdog, is the obstacle to his plans and does everything to stop him. The conflicts between Alberto and Moses were the subject of the first strips of the series.
Lupo Alberto | |
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Publication information | |
Publisher | Mck Publishing |
Format | 21,5 cm × 14,5 cm |
Genre | Comedy |
Publication date | February 1974 |
Creative team | |
Written by | Silver |
Lupo Alberto made its first appearance in February 1974, with some strips published by Silvestri in Corriere dei Ragazzi, a 1970s magazine owned by Corriere della Sera. After a year, Dardo published the first series dedicated to this character. Since 1985 a series of monthly books has been released, following a short-lived series (composed of 8 issues) launched between 1983 and 1984. In 2009 an exhibition for the character's 35th anniversary was held.[1]
The Lupo Alberto strips are especially popular among teenagers, and have spawned a rich merchandising franchise including school diaries and greeting cards. As a consequence of its appeal on the youth, the Lupo Alberto character was used in the 1990s for a massive anti-AIDS campaign promoted by the Italian Ministry of Public Health, emphasizing safe sex and the use of condoms.[2]