Loud (esports)

Loud (stylized in all caps) is a Brazilian esports organization with teams competing in Free Fire, League of Legends and Valorant. Founded in 2019, LOUD is the esports organization with the largest number of followers on social media in Brazil and the second largest in the world.^[1] LOUD's Valorant team won 2022 Valorant Champions and Best Esports Team at Esports Awards and The Game Awards.^[2][3]

LOUD

Short name	LLL
Games	Free Fire League of Legends Valorant
Founded	28 February 2019 (2019-02-28)
Based in	Headquarters: São Paulo Teams: Los Angeles (Valorant)
Colors
Owners	Vinícius Júnior Bruno Oliveira Jean Ortega Mathew Ho
Partners	Itaú Mentos Samsung TIM Brasil oBoticário
Website	loud.gg

History

LOUD was created on February 28, 2019 by YouTuber Bruno "PlayHard" Oliveira along with entrepreneurs Jean Ortega and Mathew Ho.^[4] Since the beginning, LOUD has focused on creating videos on YouTube and popularizing its players and influencers.^[5] Being one of the pioneers of this model in Brazil, LOUD became the first Brazilian esports organization to reach 1 billion views.^[6]

On October 28, 2022, LOUD announced the digital influencer Iran Ferreira, better known as Luva de Pedreiro, as an ambassador.^[7] Before joining LOUD, Iran was already popularly known around the world, especially in the football scene, where he has already received attention from players like Neymar and Cristiano Ronaldo.^[8][9][10]

Partnerships and collaborations

In August 2021, LOUD stamped the new packaging of Fusion Energy Drink, an Ambev brand of energy drinks.^[11] In January 2023, Burger King launched a LOUD-themed restaurant in São Paulo for 1 month.^[12]

In May 2024, LOUD was announced as a member of the Esports World Cup Foundation Club Support Program, run by the Esports World Cup Foundation, which is funded by the Saudi Arabia Public Investment Fund. This partnership program gives teams a one-time six-figure stipend if an organization is willing to enter new esports as well as additional funding each year if they drive viewership and fan engagement to the Esports World Cup tournament series.^[13]

Current divisions

Free Fire

LOUD started as a Free Fire team, due to the popularization of the game in Brazil in 2019. LOUD's Free Fire team won the 2020 Copa America and the 2022 Liga Brasileira de Free Fire Stage 1.^[14][15]

LOUD Free Fire roster
Players	Coaches
Handle Name Nationality Cauan7 Santos, Cauan Brazil Lost21 Souza, Luan Brazil Draxx Borges, Victor Brazil Yago Vinicius, Yago Brazil	Head coach Marcos "Frois" Frois Assistant coach(es) Frank "Frank7" Willian
Legend: (I) Inactive (S) Suspended Substitute Injury / Illness	Latest roster transaction: 20 April 2024.

League of Legends

Its League of Legends team competes in the Campeonato Brasileiro de League of Legends (CBLOL), Brazil's top professional league for the game.^[16] On 3 September 2022, LOUD swept paiN Gaming to win its first CBLOL title, qualifying the team for the 2022 World Championship.^[17]

LOUD League of Legends roster
Players	Coaches
Handle Name Nationality Robo Souza, Leonardo Brazil Croc Hong-hoon, Park South Korea Tinowns Sartori, Thiago Brazil Route Geom-su, Moon South Korea RedBert Freitas, Ygor Brazil	Head coach Son "Stardust" Suk-hee
Legend: (I) Inactive (S) Suspended Substitute Injury / Illness	Latest roster transaction: 07 January 2024.

LOUD Academy League of Legends roster
Players	Coaches
Handle Name Nationality Curty Curty, Pedro Henrique Brazil Hugato Dias, Hugo Brazil Anyyy Silva, Ruan Brazil Sant Santana, Matheus Brazil Bulecha Adriel, Lucas Brazil	Head coach Michel "Benchima" Lima
Legend: (I) Inactive (S) Suspended Substitute Injury / Illness	Latest roster transaction: 07 January 2024.

Valorant

LOUD arrived on the Valorant scene in early 2022 by signing a free agent team named "paNcada e amigos" (lit. 'paNcada and friends'). LOUD's Valorant team won the 2022 Valorant Champions, the culmination of that year's Valorant Champions Tour, the game's most prestigious international tournament.^[18] In 2023, LOUD placed second at LOCK//IN São Paulo after a narrow 3-2 defeat to Fnatic.^[19]

LOUD Valorant roster
Players	Coaches
Handle Name Nationality pANcada Luna, Bryan Brazil Less Basso, Felipe Brazil tuyZ Andrade, Arthur Brazil Saadhak Delipetro, Matias Argentina Cauanzin Pereira, Cauan Brazil	Head coach Pedro "Peu" Lopes Assistant coach(es) Jordan "stk" Nunes
Legend: (I) Inactive (S) Suspended Substitute Injury / Illness	Latest roster transaction: 07 November 2023.

LOUD GC Valorant roster
Players	Coaches
Handle Name Nationality Tayhuhu Yukimi, Taynah Brazil M4ndzin - Brazil waved - Brazil antG Garcia, Antônia Brazil lissA Lissa, Giulia Brazil	Head coach Jonathan "Jhow" Glória Assistant coach(es) Bernardo "FLSH" Veloso
Legend: (I) Inactive (S) Suspended Substitute Injury / Illness	Latest roster transaction: 20 April 2024.

Former divisions

Fortnite

In June 2020, LOUD started playing Fortnite competitions. Throughout, there were seven players who passed through the organization. In November 2022, LOUD announced their departure from the competitive Fortnite scene.^[20]

Vainglory

In March 2019, LOUD sent a team of Vainglory, representing the SA server to the WESG 2018 World Finals, the team had fr0g, MiniDookie, GwM, JuninhoMP and FalconDorian.^[21]

Championships

Free Fire

Year	Name	Final	Award
2019	FFPL - Season 3	2nd place	$2,176
	Free Fire World Series 2019	9th place	$4,000
2020	Copa América 2020	Champion	$15,000
	LBFF 2020: Series A - Stage 1	3rd place	$4,177
2021	LBFF 2021: Series A - Stage 1	2nd place	$15,480
	Free Fire World Series 2021	2nd place	$250,000
2022	LBFF 2022: Series A - Stage 1	Champion	$22,720
	Free Fire World Series 2022	7th place	$80,000
	C.O.P.A. Free Fire	2nd place	$0
2023	C.O.P.A. Free Fire	2nd place	$9,472
	LBFF 2023: Series A - Stage 1	Champion	$20,383
	Free Fire World Series 2023	7th place	$45,000
2023	ESL Snapdragon Pro Series: Challenge Season	2nd place	$6,200
	ESL Snapdragon Pro Series: Masters Season	4th place	$17,000
	FFWS Brasil: Stage 1
	FFWS Brasil: Stage 2

League of Legends

Year		CBLOL					Mid-Season Invitational	World Championship
		Games	Wins	Losses	Standings	Playoffs
2021	Split 1	18	11	7	4th place	Quarterfinals	DNQ	DNQ
	Split 2	18	10	8	5th place	Quarterfinals
2022	Split 1	18	10	8	7th place	DNQ	DNQ	Play-In: Round 2
	Split 2	18	12	6	4th place	Champion
2023	Split 1	18	12	6	2nd place	Champion	Play-In Stage	Play-In: Round 1
	Split 2	18	13	5	3rd place	Champion
2024	Split 1	18	12	6	2nd place	Champion
	Split 2	18	10	8	4th place

Valorant

Year	Valorant Champions Tour		Masters	Champions
	Name	Playoffs
2022	BR Stage 1 Challengers	Champion	2nd place	Champion
	BR Stage 2 Challengers	Champion	Group Stage
2023	LOCK//IN	2nd place	Group Stage	3rd place
	Americas League	Champion
2024	Americas League: KICK-OFF	2nd place	4th place
	Americas League: Stage 1
	Americas League: Stage 2

Year	Game Changers		Championship
	Name	Playoffs
2023	Game Changers Brazil Series 1	2nd place	DNQ
	Game Changers Brazil Series 2	2nd place
2024	Game Changers Brazil Series 1
	Game Changers Brazil Series 2
	Game Changers Brazil Series 3

Awards and nominations

Year	Ceremony	Category	Result	Ref.
2019	Prêmio eSports Brasil	Organização do Ano	Nominated	[22]
2020	Prêmio eSports Brasil	Organização do Ano	Nominated	[23]
2021	Esports Awards	Esports Video Production Team of the Year	Nominated	[24]
		Esports Organisation of the Year	Nominated
	Prêmio eSports Brasil	Organização do Ano	Nominated	[25]
2022	Esports Awards	Content Group of the Year	Nominated	[26]
		Esports Organisation of the Year	Nominated
		Esports Team of the Year	Won	[27]
		Esports Creative Team of the Year	Won	[28]
	The Game Awards 2022	Best Esports Team	Won	[29]
	Prêmio eSports Brasil	Organização do Ano	Won	[30]
2023	Esports Awards	Esports Creative Team of the Year	Nominated	[31]
		Content Group of the Year	Nominated
		Esports Organisation of the Year	Nominated	[32]
	Prêmio eSports Brasil	Organização do Ano	Won	[33]

References

1. "LOUD é o segundo time de esports com mais seguidores na web no mundo". ge (in Brazilian Portuguese). 12 October 2022. Retrieved 2023-01-27.
2. Lagrange, Solenne (2022-12-14). "The Esports Awards presented by Lexus – 2022 Winners | Esports Awards". Retrieved 2023-01-27.
3. Plant, Logan (2022-12-09). "The Game Awards 2022 Winners: The Full List". IGN. Retrieved 2023-01-27.
4. "How LOUD became the biggest esports org you've never heard of". Dexerto. 12 August 2021. Retrieved 2023-01-27.
5. gameon. "Como a LOUD se tornou uma potência do esport". Terra (in Brazilian Portuguese). Retrieved 2023-01-27.
6. "Free Fire: LOUD é primeira organização de eSports a bater 1 bilhão em visualizações em canal". ge (in Brazilian Portuguese). 31 May 2020. Retrieved 2023-01-27.
7. "LOUD anuncia Luva de Pedreiro como embaixador". ge (in Brazilian Portuguese). 28 October 2022. Retrieved 2023-01-27.
8. "Antes de pausa, Luva de pedreiro encontrou Neymar e encantou CR7 Jr". www.uol.com.br (in Brazilian Portuguese). Retrieved 2023-01-27.
9. "Luva de Pedreiro recebe recado de Cristiano Ronaldo e agita seguidores". Torcedores - Notícias Esportivas (in Brazilian Portuguese). 2022-10-15. Retrieved 2023-01-27.
10. "Filho de Cristiano Ronaldo mostra para a família o Luva de Pedreiro; veja". www.uol.com.br (in Brazilian Portuguese). Retrieved 2023-01-27.
11. Alexandro, Victor (2021-08-12). "Fusion Energy Drink fará live com Babi, Leleo, Vini e Sharinn para divulgar nova embalagem 500ml". GKPB - Geek Publicitário (in Brazilian Portuguese). Retrieved 2023-01-27.
12. Zambarda, Pedro (2023-01-24). "Com apelo gamer, Burger King e LOUD lançam loja temática na Avenida Paulista". Drops de Jogos (in Brazilian Portuguese). Retrieved 2023-01-27.
13. Fudge, James (May 6, 2024). "30 Teams Selected for the Esports World Cup Club Support Program". The Esports Advocate. Retrieved May 9, 2024.
14. "Copa América de Free Fire: LOUD é campeã continental dominando quedas; Corinthians fica em 4º". ge (in Brazilian Portuguese). 11 January 2020. Retrieved 2023-01-27.
15. "Final da LBFF 2022: LOUD faz história e é campeã inédita". ge (in Brazilian Portuguese). 16 April 2022. Retrieved 2023-01-27.
16. Kay, Meg (29 September 2022). "Here's every minor region representative at LoL Worlds 2022". Dexerto. Retrieved 1 October 2022.
17. "CBLOL 2022: Ceos vê elenco da LOUD mais completo e unido do que anteriores". ge (in Brazilian Portuguese). 5 September 2022. Retrieved 1 October 2022.
18. Klimentov, Mikhail (September 18, 2022). "LOUD wins 'Valorant' world championship, defeating OpTic in Istanbul". The Washington Post. Retrieved September 19, 2022.
19. "Champions Tour 2023: LOCK//IN São Paulo". vlr.gg. Retrieved January 25, 2024.
20. Povoleri, Bruno (2022-11-29). "LOUD deixa o competitivo de Fortnite aquém das expectativas". TheEnemy (in Brazilian Portuguese). Retrieved 2023-01-27.
21. "A LOUD AINDA VAI FAZER BARULHO EM TODOS OS JOGOS E TODOS OS PAÍSES! #LOUD". 2019-03-20. Retrieved 2023-05-25.
22. "Confira os vencedores do Prêmio eSports Brasil 2019". theenemy. 2019-12-20. Retrieved 2019-12-20.
23. "Confira os vencedores do Prêmio eSports Brasil 2020". theenemy. 2020-12-08. Retrieved 2020-12-08.
24. "Confira os vencedores do Esports Awards 2021". theenemy. 2021-11-21. Retrieved 2021-11-21.
25. "Confira os vencedores do Prêmio eSports Brasil 2021". theenemy. 2021-12-16. Retrieved 2020-12-16.
26. "Esports Awards 2022: Less, da LOUD, é indicado a revelação do ano". ge. 27 October 2022. Retrieved 21 December 2022.
27. @esportsawards (14 December 2022). "The winner of the Esports Team of the Year Presented by @secretlabchairs is... @LOUDgg (Valorant) CONGRATULATIONS! #EsportsAwards" (Tweet) – via Twitter.
28. @esportsawards (13 December 2022). "The winner of the Esports Creative Team of the Year is...@LOUDgg CONGRATULATIONS! #EsportsAwards" (Tweet) – via Twitter.
29. @thegameawards (8 December 2022). "A big CONGRATULATIONS are in order for these Esports winners,@playvalorant, @yay, @loudgg, @bzkagaming, and @lolesports! #TheGameAwards" (Tweet) – via Twitter.
30. @gesports (16 December 2022). "Prêmio eSports Brasil 2022: LOUD é a org do ano" (Tweet) – via Twitter.
31. "LOUD concorre em várias categorias no Esports Awards 2023". valorantzone.gg. 2023-07-26. Retrieved 15 August 2023.
32. @esportsawards (20 September 2023). "The finalists for Esports Organisation of the Year are: @TeamVitality @LOUDgg @TeamLiquid @G2esports @GenG @KarmineCorp @MoistEsports @100Thieves @OpTic @natusvincere @NRGgg ✅ Vote now: esportsawards.com/vote/" (Tweet) – via Twitter.
33. "Prêmio Esports Brasil 2023: LOUD vence como melhor organização". valorantzone.gg. 2023-12-15. Retrieved 2023-12-15.