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American entrepreneur From Wikipedia, the free encyclopedia
Lisa Lillien is an American entrepreneur. She is the creator of the Hungry Girl brand, including email-subscription, cookbooks, low-calorie recipes, and life hacks.[1]
Lisa Lillien | |
---|---|
Born | Cedarhurst, New York, U.S. |
Alma mater | University at Albany, SUNY |
Occupations |
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Years active | 2004–present |
Spouse |
Lillien's roots are in magazines[2] and, more generally, entertainment.[3] She grew up on Long Island and identifies as Jewish ("a nice Jewish girl from Long Island").[4]
She graduated from Lawrence High School in 1983.[4] She does not have a degree in nutrition, but uses the neologism foodologist due to obsession with food.[5] She received a B.A. in communication from University at Albany, SUNY in 1987. Directly from college she became editor-in-chief at Tutti Frutti (teen-fan magazine, Jimmijack Publishing, 1987–1991).[6]
For five years, Lillien was online executive producer for TV Land and director of convergence development at Nickelodeon online. Next she was a producer for new media at Telepictures (Warner Bros.).[7] She quit her job and started the Hungry Girl brand in 2004, with a weekly email (originally Tips and Tricks ... for Hungry Chicks). She has averaged over one million subscribers.[8] The content consists mainly of recipes and life hacks,[9] written in a pink, exclamation-point, LOL style; or as Lillien once put it, "getting excited over silly things [...] When I launched Hungry Girl, I wanted it to be the same...writing style[:] conversational and excited, [like] writing about teen stars, and pop stars...".[10]
Regular advertisers across media have included Weight Watchers, Dreyers light ice cream, and General Mills, later including Green Giant, Quaker, The Laughing Cow cheeses, and Beyond Better Foods.[citation needed]
As a writer, Lillien has had a weekly column on the Weight Watchers website and has written for Redbook magazine. She has appeared on cooking shows like Rachael Ray.[8]
In 2011 and 2012, Triage Entertainment produced 36 episodes of a Hungry Girl program; they aired on Cooking Channel and Food Network. The recipes of the 2012 season remain online.[11]
The Meredith Corporation began a quarterly Hungry Girl magazine in 2018.[12]
In 2002, Lillien married writer/producer Dan Schneider. They have a dog named Lolly,[13] and live in Hidden Hills, California.[14]
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