Lawrence G. Chait

Lawrence G. Chait (June 27, 1917 – July 18, 1997) was an American advertising executive and a pioneer in mail order and direct marketing.^[1]He served as the chairman of Lawrence G. Chait & Co., Inc., and was President of the Direct Marketing Club of New York. His political activities landed him on the master list of Nixon's political opponents.^{[citation needed]}

Lawrence G. Chait
Born	(1917-06-27)June 27, 1917
Died	July 18, 1997(1997-07-18) (aged 80) Croydon, New Hampshire, U.S.
Nationality	American
Occupation	Advertising executive
Known for	Pioneering mail order and direct marketing
Spouse	Sylvia Levine Chait (died 1996)
Children	3

Early life & education

Lawrence G. Chait was born in Scranton, Pennsylvania, on June 27, 1917. He served as a Merchant Marine during World War II.^[2]

Personal life

Chait died of a heart attack on July 18, 1997. He married his wife, Sylvia Levine Chait, in 1938.^[2] The had two daughters, Martha L. Berlin and Pamela A. Chait, and a son, George Chait.^[1]

Publications

• Building Business by Mail, 1977

• Chait, L. (1968). An Executive Looks At—Marketing in the Money Card Society. California Management Review^[3]

References

1. "Lawrence Chait, 80, Pioneer in Mail Order". New York Times. July 28, 1997. Section A, Page 15. Retrieved 2023-05-31.
2. "Archival Resources in Wisconsin: Descriptive Finding Aids". digicoll.library.wisc.edu. Retrieved 2024-10-01.
3. Chait, Lawrence (1968). "An Executive Looks At— Marketing in the Money Card Society". California Management Review. 11 (1): 3–6. doi:10.2307/41164137. ISSN 0008-1256.

• Staff report (January 21, 1970). Ad man looks into future. Minneapolis Star Tribune