La Liga Wrestling
Wrestling promotion company based in Puerto Rico / From Wikipedia, the free encyclopedia
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La Liga Wrestling (formerly World Wrestling League or Liga Mundial de Lucha), was a wrestling promotion company based out of San Juan, Puerto Rico. Founded in 2012 by businessman Richard Negrín with the cooperation of established wrestling figures such as Hugo Savinovich, the company developed a global scope, establishing alliances with over a dozen international promotions and holding shows throughout the Americas. In line with the traditional model of professional wrestling, LLW's shows do not feature legitimate sporting contests. Instead, its programs feature storyline-driven combat sport matches with predetermined outcomes and acrobatic and grappling maneuvers that are worked, which are publicly promoted as legitimate bouts to accentuate the entertainment.
Company type | Private, Limited liability company |
---|---|
Industry | Professional wrestling, sports entertainment |
Founded | December 19, 2012 |
Founder | Richard Negrín |
Defunct | 2022 (Close) |
Headquarters | , |
Area served | Puerto Rico |
Key people | Boris Bilbraut (President) Miguel Rodríguez (Vice President) Tommy Diablo (Booker) |
Under its first administration the promotion featured a similar business model to other companies targeting a global audience, including a system of income that relies on licensed merchandise and an intricate developmental system employed to nurture its main roster. However, unlike the brand and contract based approach of promotions like World Wrestling Entertainment, WWL focused on the organization of cooperative events, allowing the free flow of its talents to associated companies in a system that served as a Latin American counterpart to the North American National Wrestling Alliance.[1] After being acquired by Savio Vega in July 2016, the promotion shifted its focus to developing novel wrestlers, an approach that was continued by subsequent administrations. In January 2020, the format was changed with a rebrand, the introduction of an episodic format and the acquisition of an arena. The company also returned to its original target of promoting abroad, this time using FITE TV as a platform to reach other Hispanic markets.