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James R. Bettman is an American academic who is the Burlington Industries Professor of Business Administration at Fuqua School of Business, Duke University.[1] He is a Fellow of the American Marketing Association, American Psychological Association, the American Psychological Society, and the Association for Consumer Research.[2][3][4]
 | This article may rely excessively on sources too closely associated with the subject, potentially preventing the article from being verifiable and neutral. (December 2020) |
James Ross Bettman | |
|---|---|
| Born | September 15, 1943 |
| Nationality | American |
| Title | Burlington Industries Professor |
| Academic background | |
| Education | Yale University |
| Thesis | Behavioral Simulation Models in Marketing Systems (1969) |
| Doctoral advisor | Gerrit Wolf |
| Academic work | |
| Discipline | Marketing Consumer behavior Psychology |
| Institutions | Duke University University of California, Los Angeles |
| Doctoral students | Dan Ariely Kevin Keller Itamar Simonson Baba Shiv |
- An Information Processing Theory of Consumer Choice, Addison-Wesley, 1979, p. 402, ISBN 978-0201008340
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