Imperial (automobile)
Defunct American motor vehicle manufacturer / From Wikipedia, the free encyclopedia
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This article is about the Imperial marque manufactured by U.S. automaker Chrysler between 1955 and 1983. For Imperial cars manufactured under the Chrysler marque before 1955, see Chrysler Imperial. For the early British manufacturer, see Imperial (British automobile). For the Imperial automobile from 1908 to 1916, see Imperial Automobile Company.
Imperial was the Chrysler Corporation's luxury automobile brand from 1955 until 1975 and again from 1981 through 1983.
Quick Facts Company type, Industry ...
Company type | Division |
---|---|
Industry | Automotive |
Predecessor | Chrysler Imperial |
Founded | 1955 |
Founder | Chrysler |
Defunct | 1983; 41 years ago (1983) |
Fate | Initially a car model by Chrysler, then a company division (1955–75, 1981–83) |
Headquarters | , |
Products | Luxury vehicles |
Parent | Chrysler |
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The Imperial name had been used since 1926 as a Chrysler luxury model, the Chrysler Imperial. In 1955, the automaker repositioned the Imperial as a separate make and division to better compete with its North American rivals, Lincoln and Cadillac.[1][2][3]
The Imperial would feature new or modified body styles introduced every two to three years, all with V8 engines and automatic transmissions, as well as technologies that would later be introduced in Chrysler Corporation's other models.