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Web-based service From Wikipedia, the free encyclopedia
IFTTT (/ɪft/, an acronym of if this, then that)[3][4] is a private commercial company that runs services that allow a user to program a response to events in the world.[2][5]
This article contains text that is written in a promotional tone. (February 2024) |
Company type | Private |
---|---|
Founded | 2010 |
Founders |
|
Headquarters | San Francisco, California , United States |
Products | Computing platforms |
Number of employees | 30[2] |
Website | ifttt |
IFTTT has partnerships with different providers of everyday services as well as using public APIs to integrate them with each other through its platform. They supply event notifications to IFTTT. Users can write applets that can respond to these events by executing related commands.[6]
Linden Tibbets, the co-founder of IFTTT, announced the launch of the project on December 14, 2010. The first IFTTT applications were designed and developed by Linden with co-founders Jesse Tane and Alexander Tibbets. The product was officially launched on September 7, 2011.[7][8]
In June 2012, the service entered the internet of things space by integrating with Belkin Wemo devices,[9] allowing applets to interact with the physical world. In July 2013, IFTTT released an iPhone app and later released a version for iPad and iPod touch.[10] An Android version was launched in July 2014.[11] By the end of 2014, the IFTTT business was valued at approximately 170 million US dollars.[12]
By December 2016, the company announced a partnership with JotForm to integrate an applet to create actions in other applications.[13][14][which?]
Part of IFTTT's revenue comes from IFTTT platform partners, who pay to have their products connected to the service,[15] but on September 10, 2020, the service switched to a limited freemium model with a subscription-based version known as "IFTTT Pro", which allows services to use conditional statements and query data for more complex tasks. At the same time, all existing users were limited to three custom applets, being required to subscribe to Pro in order to remove this limitation.[16][17] This decision generated criticism from IFTTT's community of users.[18]
IFTTT employs the following concepts:
IFTTT was featured on Time magazine's "50 Best Websites 2012" list.[23] Microsoft developed a similar product called Microsoft Flow (later renamed Microsoft Power Automate).[24]
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