Heroes (confectionery)
Confectionery / From Wikipedia, the free encyclopedia
Heroes (previously Cadbury's Miniature Heroes, and known as Favourites in Australia and New Zealand) is a brand of boxed/tinned confectionery of a miniature collection of chocolate bars currently manufactured by Cadbury. Introduced in September 1999,[1] they were a response to rival Mars' Celebrations and contain miniature versions of various Cadbury chocolate bars. Heroes are most popular around holidays, such as Christmas, Halloween and Easter.
Quick Facts Product type, Introduced ...
Product type | Confectionery |
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Introduced | September 1999 |
Related brands | List of Cadbury products |
Markets | United Kingdom, Ireland, New Zealand and Australia |
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Its name was changed to its current "Heroes" in 2002, after launching as "Cadbury's Miniature Heroes" in 1999.