Grey Poupon
Brand of mustard originating in France / From Wikipedia, the free encyclopedia
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"Gray Poupon" redirects here. For the album, see Gray Poupon (album).
Grey Poupon is a brand of Dijon mustard which originated in Dijon, France.[1]
Quick Facts Product type, Owner ...
Product type | Mustard |
---|---|
Owner | Kraft Heinz (World) Associated British Foods (UK) |
Produced by | Kraft Foods |
Country | Dijon, France |
Introduced | 1866; 158 years ago (1866) |
Markets | Worldwide |
Previous owners | List
|
Website | greypouponmustard.co.uk |
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The U.S. rights to the brand were acquired by the Heublein Company, later passing on to Kraft Foods. Grey Poupon became popular in the United States in the late 1970s and 1980s as American tastes broadened from conventional American yellow mustards, aided in large part by a memorable advertising campaign emphasizing the product's association with luxury.
Like other Dijon mustards, Grey Poupon contains a small amount of white wine. The American version is made with brown mustard seed grown in Canada.[2]