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Gamification
Using game design elements in non-games / From Wikipedia, the free encyclopedia
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Gamification is the strategic attempt to enhance systems, services, organizations, and activities by creating similar experiences to those experienced when playing games in order to motivate and engage users.[1] This is generally accomplished through the application of game design elements and game principles (dynamics and mechanics) in non-game contexts.[2][3]
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Gamification is part of persuasive system design, and it commonly employs game design elements[4][2][5][6][3] to improve user engagement,[7][8][9] organizational productivity,[10] flow,[11][12][13] learning,[14][15] crowdsourcing,[16] knowledge retention,[17] employee recruitment and evaluation, ease of use, usefulness of systems,[13][18][19] physical exercise,[20] traffic violations,[21] voter apathy,[22][23] public attitudes about alternative energy,[24] and more. A collection of research on gamification shows that a majority of studies on gamification find it has positive effects on individuals.[25][5] However, individual and contextual differences exist.[26]
Gamification can be achieved using different game mechanics and elements which can be linked to 8 core drives when using the Octalysis framework.[27]