Flutie effect
American phenomenon named after Doug Flutie / From Wikipedia, the free encyclopedia
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The Flutie effect or Flutie factor is the increase in fame of an American university caused by a successful sports team. This is named for Boston College's Doug Flutie, whose game-winning Hail Mary pass in the 1984 game against the University of Miami purportedly boosted applications to the college the following year.[1][2][3]