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Festival Iberoamericano de Publicidad was created in 1969 by Alberto Gollán - a pioneer of Argentine Television.[1] The objective of this first Spanish and Portuguese-speaking advertising festival, has been since then, to promote and integrate the communication of the region.
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The globalization of the communications and the use of new techniques made the FIAP to widen its spectrum with the creation of new disciplines matching those changes:
Media Innovation, Audiovisual Production Techniques and Interactive and Direct Marketing are the most relevant.
More than 8500 advertisements compete in the Festival, and around 2000 delegates from Ibero-America, United States and Europe participate of the event every year.
The winners of FIAP are included into ABC Show
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