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French brand of mineral water From Wikipedia, the free encyclopedia
Evian (/ˈeɪviɒn/ AY-vee-on,[2] ev-ee-un;[3] French: [evjɑ̃], stylized as evian) is a French brand that bottles mineral water from several sources near Évian-les-Bains, on the south shore of Lake Geneva.[4]
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Today, Evian is owned by Danone, a French multinational corporation. In addition to the mineral water, Danone Group uses the Evian name for a line of organic skin care products and a luxury resort in Évian-les-Bains.
Evian first became a public company in 1859 as the "Société anonyme des eaux minérales de Cachat" and a year later it became French when Savoy was incorporated into France under the Treaty of Turin. The French Ministry of Health reauthorized the bottling of Cachat water on the recommendation of the Medicine Academy in 1878. In 1908, Evian water began to be sold in glass bottles manufactured by the glass factory Souchon-Neuvesel, which today is a part of Owens-Illinois. The first PVC bottle was launched in 1969.
During the following year, the BSN Group, which eventually became the Danone Group, took 100% control of the Évian brand. Evian entered the U.S. market in 1978. In 1995, Evian switched to collapsible PET bottles.
| Source | Évian-les-Bains |
|---|---|
| Type | Still |
| pH | 7.2 |
| Calcium (Ca) | 80 |
| Chloride (Cl) | 6.8 |
| Magnesium (Mg) | 26 |
| Potassium (K) | 1 |
| Sodium (Na) | 6.5 |
| TDS | 300 |
| All concentrations in milligrams per liter (mg/L); pH without units | |
Evian's site in the French Alps was, during 2015, the largest carbon-neutral food and beverage production site in France.[5]
In popular culture, Evian is portrayed as a luxury and expensive bottled water. It was named in Agatha Christie's Murder on the Orient Express. It is popular among Hollywood celebrities.[6] David LaChapelle photographed an Evian campaign juxtaposing a supermodel next to an Evian fountain formed from a Greek statue, which was painted to look like stone by Joanne Gair. The brand frequently collaborates with high-fashion designers for a series of limited edition bottles. Diane von Fürstenberg designed the limited edition bottle for 2013, Elie Saab for 2014, Kenzo for 2015, Alexander Wang for 2016, Christian Lacroix for 2017,[7] Chiara Ferragni for 2018, Virgil Abloh for 2019 and 2020, Moncler for 2021, and Balmain for 2022.[8]
Evian worked with Virgin Records and EMI in 1998 for the mix album Club Nation. The album featured many advertisements for Évian, including a logo on the cover, six full pages in the booklet, the image of a bottle of Évian on CD1 and a crushed bottle of Évian on CD2.
In 2009, Evian launched the advertisement campaign, "Evian Roller Babies". The campaign won a Gold Award at the London International Awards 2009 for Best Visual Effects.[9]
Evian brand ambassadors include singer Dua Lipa[10] and tennis player Emma Raducanu.[11]
In 2014, Evian collaborated with The Amazing Spider-Man 2 to create an advertisement, gaining 150+ million views on YouTube.[12][13]
In 2023, Evian collaborated with Balmain for a high fashion collection. The collection is titled, “Balmain X Evian”.[14]
In April 2008, Evian created the Evian Water Protection Institute to work on three water and wetlands management projects with the Ramsar Convention. The three areas where the projects will take place are Thailand's Bung Khong, the La Plata Basin in Argentina and the Jagdishpur Reservoir in Nepal.[15] Evian has also cut energy and water use by incorporating post-consumer recycled PET plastic into the bottle sizes that receive the most sales.[16] The company has joined with Recyclebank in an effort to get consumers to recycle. Recyclebank is an award-based company that gives participating households redeemable points according to the amount of materials they recycle.[15]
During 2018, Evian announced that it will make all of its plastic bottles from 100% recycled plastic by 2025, a move that will see the natural spring water brand adopt a ‘circular approach’ to its plastic usage, where plastic is kept within the economy and out of nature. In order to achieve its 2025 ambition, Evian is partnering with technology companies, one of which is Loop Industries. Loop Industries has developed a technology that enables a continuous loop for recycling at large scale, transforming all types of PET plastic waste into the high-quality plastic required by Evian.[17][citation needed]
During April 2020, Evian became the first Danone brand to achieve carbon neutrality.[18][citation needed] In October 2022, a class action lawsuit was filed by plaintiff Stephanie Dorris on behalf of consumers of Evian water, alleging that the Danone's claim on Evian packaging that the product is "carbon neutral" is false and misleading and that if consumers had known this they would not have purchased it.[19][20] In January 2024, US District Judge Nelson Roman ruled that the class action lawsuit challenging Danone's "carbon neutral" claim on bottles of Evian water could proceed, calling 'carbon neutral' an ambiguous term that may reasonably confuse consumers and saying that Danone "expects too much" for consumers to learn what the term means from Evian labels.[21][22] In response, lawyers for Danone have argued that it is unreasonable for consumers to assume that the product "magically arrived from the French Alps to their homes without the emission of even a molecule of carbon dioxide."[20]
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