Epoca (magazine)
Weekly news magazine in Italy (1950–1997) From Wikipedia, the free encyclopedia
Epoca (Italian: Age) was an illustrated weekly current events magazine published between 1950 and 1997 in Milan, Italy. It was one of the leading magazines during its run.
![]() 1953 cover featuring Margherita, Archduchess of Austria-Este | |
Former editors |
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Categories | Current affairs magazine |
Frequency | Weekly |
Founded | 1950 |
First issue | 14 October 1950 |
Final issue | 1997 |
Company | |
Country | Italy |
Based in | Milan |
Language | Italian |
ISSN | 0013-9718 |
OCLC | 1718813 |
History and profile
Summarize
Perspective

Epoca was first published on 14 October 1950.[1][2][3] The magazine was modeled on Life[4][5] and Paris Match.[2] Epoca was the first Italian publication which employed the illustrations like these and other popular magazines of the period such as Look.[6]
Epoca was part of Mondadori[3][7] and was based in Milan.[8][9] Its first editor was Alberto Mondadori who was succeeded in the post by Enzo Biagi in 1953.[2] During the period until 1960 when Enzo Biagi edited Epoca the magazine covered current affairs news, social attitudes as well as TV news.[2] The magazine also included frequent and detailed articles about Hollywood stars of the period[10][11] and Italian movie stars such as Gina Lollobrigida.[12] The weekly had offices in New York City, Paris and Tokyo.[5] From June 1952 to the late 1958 the Cuban-Italian writer Alba de Céspedes wrote an agony column, called Dalla parte di lei, in the magazine.[13]
Then Epoca became part of Rizzoli Editori[5] and began to cover travel and nature news with photographs and scientific articles.[2] The magazine had a section called I bei posti (Italian: Beautiful Places) which featured the photographs of unknown places such as Bahamas, Marrakesh and Acapulco by Mario de Biasi, Alfredo Panucci and Giorgio Lotti.[4]
Political stance
Epoca was established as a pro-American but also conservative magazine.[6] In the period between 1952 and 1953 the magazine supported the Italian government.[9] During the 1960s the magazine had a moderate political stance, but was extremely anti-communist.[14] It was extremely conservative in the late 1960s and considered miniskirts as immoral dresses.[15]
Circulation
Epoca had a circulation of 150,000 copies in the period 1952–1953.[9] The magazine sold 420,000 copies in 1955.[16] Its circulation was 400,000 copies in 1963[17] and 305,000 copies in 1964.[14] In 1970 the circulation of Epoca was 350,000 copies.[18] The weekly had a circulation of 120,046 copies in 1984.[19]
See also
References
External links
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