Eat-More

Eat-More is a chocolate bar made by Hershey. It consists of dark toffee, peanuts and chocolate.^[1] It was created in Canada by the Lowney company,^[2] which was acquired by Hershey Canada on July 1, 1987 from Nabisco Ltd. An early 1930s contest to name the chocolate bar was won by Angus B. MacDonald of New Waterford, Cape Breton Island, Nova Scotia; his prize was an art deco-style clock fashioned to look like a measuring tape.^[3]

Two Eat-More candy bars, in 52g size. One has been opened and cut to show internal structure. A Canadian nickel and quarter are included to show scale.

Eat-More

Product type	Confectionery
Owner	The Hershey Company (1987)
Country	Canada
Previous owners	Lowney Company Nabisco

It is chewy and comes in a yellow wrapper. It is also rectangular and flat, and "stretches" when eaten.

A caramel version was also launched in 1995 which replaced the dark toffee of the original with caramel of similar consistency. It was the same size and shape as the original Eat-More, but it came in a copper-coloured wrapper. The caramel version has since been discontinued.

See also

• List of chocolate bar brands

References

1. "EAT-MORE Dark Toffee Peanut Chew Candy Bar". Hershey's Canada.
2. Carr, David (September 1, 2003). Candymaking in Canada - David Carr. Dundurn. p. 198. ISBN 9781459712690. Retrieved November 4, 2013.
3. "Heirloom clock is proof that great-grandpa named the Eat-More bar". CBC News. January 28, 2019. Retrieved January 29, 2019.

External links

• New Eat-More ad builds on successful strategy. Strategy.