EPG model
From Wikipedia, the free encyclopedia
EPG Model is an international business model including three dimensions – ethnocentric, polycentric and geocentric. It has been introduced by Howard V. Perlmutter within the journal article "The Tortuous Evolution of Multinational Enterprises" in 1969.[1] These three dimensions allow executives to more accurately develop their firm's general strategic profile.[2]
This article is written like a personal reflection, personal essay, or argumentative essay that states a Wikipedia editor's personal feelings or presents an original argument about a topic. (November 2011) |