Dutch Gold
Alcoholic beer sold in Ireland From Wikipedia, the free encyclopedia
Dutch Gold is a low-cost, imported, pilsner lager beer sold only in Ireland.[1] It was launched there in 1995.[2]
The '4 for 5' Dutch Gold package | |
| Type | pilsner |
|---|---|
| Alcohol by volume | 3.5% ABV |
The beer
The beer is distributed in Ireland by Comans Beverages, an importer and distributor of beers wines and spirits located in Tallaght, County Dublin. The beer originally contained 4.2%[3] alcohol by volume. This was changed initially to 4% and then in 2022 to 3.5% alcohol by volume in order to align prices with Ireland’s newly introduced minimum alcohol unit pricing laws.[4] It is described by the distributor as having "a crisp, clean, fresh flavour".[2]
Irish retailing
In the Irish canned beer market, Dutch Gold has a market share of between 11% and 14%, making it the nation's third most popular beer after Budweiser and Heineken as of 2007.[5][1] Dutch Gold is not advertised in the media, rather favouring in-store advertising. Competitive pricing and a variety of multi-pack offers are the primary promotional methods.
Social and cultural implications
In 2006, the Gardaí launched a campaign against anti-social behaviour in Lucan under the name 'Operation Dutch Gold'. The distributors of the product, Comans Wholesale of Tallaght, complained that the naming of the project was unfair to them.[6]
In 2005, University College Dublin had a Dutch Gold Society on campus, in a tribute to the beer.[7]
References
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