Discount sticker
Method of marking reductions in price / From Wikipedia, the free encyclopedia
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Discount stickers are a price markdown that are used to alert shoppers to goods which have been reduced in price, such as food approaching its sell-by date or inventory in discount clothing or outlet stores.[1] Some stores, especially discount clothing stores, have been accused of using discount stickers to create the impression of price markdowns when there is none.[2][1]
In certain contexts, specific types of stickers have had additional meaning. For example, yellow stickers are used for this purpose by several British supermarket chains, including Asda, Sainsbury's, and Tesco. Post Brexit cost of living increases in the UK, have highlighted the importance of "yellow sticker shopping" as a way to deal with real price increases.[3][4][5]