Digital display advertising
Type of advertising / From Wikipedia, the free encyclopedia
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Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites.[1][2] A display ad is usually interactive (i.e. clickable), which allows brands and advertisers to engage deeper with the users. A display ad can also be a companion ad for a non-clickable video ad.
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According to eMarketer, Facebook and Twitter were set to take 33 percent of display ad spending market share by 2017.[3] Desktop display advertising eclipsed search ad buying in 2014, with mobile ad spending overtaking display in 2015.[4]