DICE (ticketing company)
British ticketing company / From Wikipedia, the free encyclopedia
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DICE is a ticketing software company based in London, United Kingdom.[1] Its web and mobile technology products enable users (often referred to by the company as fans)[2] to search, browse and buy tickets to all kinds of live events, including concerts, festivals, comedy shows and other types of performances or talks. DICE gained popularity as a ticketing app for its strong stance against scalping,[3] implementing guardrails within its products to limit fraud[4] and price gouging.[5] DICE also develops technology products for live show organisers and promoters for them to manage event marketing and better understand their audiences.
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DICE | |
Company type | Private |
Industry | Mobile ticketing |
Founded | 2013 (2013) in London, United Kingdom |
Founders | Phil Hutcheon |
Headquarters | , |
Key people |
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Services | |
Number of employees |
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Subsidiaries | Boiler Room |
Website | dice |
During the global COVID-19 pandemic, DICE temporarily pivoted as a live streaming service where fans could buy tickets to access private shows from artists like Kylie Minogue, Bicep, Lewis Capaldi or Nick Cave.[6][7] DICE moved on to acquire live music broadcaster Boiler Room in 2021.[8]
In September 2021, DICE completed its Series-C funding, raising $122 million with SoftBank Vision Fund, Nest co-founder and iPod inventor Tony Fadell as well as French billionaire entrepreneur Xavier Niel. Early investors include DeepMind co-founders Mustafa Suleyman and Demis Hassabis, and software development studio Ustwo.[9]
![an image of the fan, a small black sticky figure with two googley eyes,](http://upload.wikimedia.org/wikipedia/commons/b/bd/The_Fan%2C_DICE%27s_secondary_logo_and_mascot.jpg)