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Crystal Pepsi
Clear cola by PepsiCo / From Wikipedia, the free encyclopedia
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Crystal Pepsi is a cola soft drink made by PepsiCo. It was initially released in the United States and Canada from 1992 to 1994. It was briefly sold in the United Kingdom and Australia.
![]() 20 US fluid ounces (590 ml) in 2016 | |
Type | Clear cola |
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Manufacturer | PepsiCo |
Country of origin | United States |
Introduced | April 13, 1992; 32 years ago (1992-04-13) (test markets) |
Discontinued | 1994; 30 years ago (1994) (and re-releases) |
Variants | Diet Crystal Pepsi, Crystal From Pepsi |
Related products | Pepsi Blue, Tab Clear |
In 1991, PepsiCo's risk-taking leadership ambitiously reshaped the company. It pushed consumer research to harness the clear craze and the New Age trend, and find a healthier recipe to stimulate the slowing cola market. After 1,000 product concepts and 3,000 formulations, it discovered a lighter flavor and appearance, with modified food starch instead of caramel color, and 20 fewer calories. It is a "totally new product" which resembles standard Pepsi but reportedly tastes less "acidic".[1][2]
Crystal Pepsi was launched in 1992 with a huge marketing campaign and to great success, capturing a 1% soft drink market share worth US$474 million in its first year. PepsiCo made some mistakes, and Coca-Cola launched Tab Clear as a deliberate "kamikaze" copy to sabotage Crystal Pepsi, so it was off the market in 1994. Inspired by a grassroots campaign via telephone and the Internet, it was briefly re-released sporadically in the 2010s.