Creative industry in Brazil
From Wikipedia, the free encyclopedia
The creative industry in Brazil refers to various economic sectors of Brazil that depend on the talents and creativity to develop.[1] In other words, these economic sectors generate wealth for the region through knowledge, culture and creativity, and contribute to sustainable development (environmental, economic and social).[2] The term 'creative industries' was coined by the United Kingdom in 1990 and, in 2001, was augmented by two important additions: by researcher John Howkins, who applied an entrepreneurial vision when focusing on the transformation of creativity in product;[note 1] and professor Richard Florida, whose research focused on the professionals involved in the creative processes of production, and addressed the social aspects and the "potential contribution to the development" of the "creative class".
The first international study emerged in 2008, conducted by the United Nations Conference on Trade and Development (UNCTAD). In the same year, another study by FIRJAN was published, this time concentrating on the economic impact of creativity on Brazil.[3] The creative economy in Latin America has since been referred to as the “Orange Economy”[4] in a publication released by the Inter-American Development Bank (IDB). This 2013 study claimed that Brazil's Orange Economy could be valued at US$66.87 billion providing 5,280,000 jobs. At the time and to provide a comparative value, Venezuelan oil exports amounted to US$62 billion. Brazil's Orange Economy was responsible for US$9,414 million in exports, a figure that is higher than the US$8,016 million value of coffee exports over the same period.
A 2021 study on Intellectual Property Intensive Sectors in the Brazilian Economy[5] was undertaken as part of the National Strategy on Intellectual Property 2021–2030[6] and the creation of the Intellectual Property website.