Cracker Jack
American snack food brand / From Wikipedia, the free encyclopedia
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Cracker Jack is an American brand of snack food that consists of molasses-flavored, caramel-coated popcorn, and peanuts, well known for being packaged with a prize of trivial value inside. The Cracker Jack name and slogan, "The More You Eat The More You Want", were registered in 1896.[1] Food author Andrew F. Smith has called it the first junk food.[2]
Product type | Caramel coated popcorn and peanuts |
---|---|
Owner | PepsiCo (via Frito-Lay) |
Introduced | 1896; 128 years ago (1896) |
Previous owners | The Cracker Jack Company Borden |
Website | fritolay.com/crackerjack |
Cracker Jack is famous for its connection to baseball lore.[3] The Cracker Jack brand has been owned and marketed by Frito-Lay since 1997.[1] Frito-Lay announced in 2016 that the toy gift would no longer be provided and had been replaced with a QR code which can be used to download a baseball-themed game.[4]