Corporate architecture
Use of architecture to project corporate image / From Wikipedia, the free encyclopedia
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Corporate architecture refers to the use of architectural design to construct physical spaces (buildings, workplaces, etc.) that can promote the corporate image of a corporation.[1] During the 20th century corporate architecture was able to transition from designs with mainly function in mind to more creative endeavours, which are able to be an architectural expression of the firm’s institutional identity and play a role in stakeholders’ image of the organisation.[2][3]