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Breakfast cereal made by General Mills From Wikipedia, the free encyclopedia
Cookie Crisp is a breakfast cereal that is manufactured to look like chocolate chip cookies. It is produced by General Mills in the United States[1][2][3] and Cereal Partners in other countries. Introduced in 1977, it was originally produced by Ralston Purina until they sold the trademark to General Mills in 1997.[1]
| |
 Cookie Crisp – Naturally Flavored Sweetened Cereal with milk | |
| Product type | Breakfast cereal |
|---|---|
| Owner | General Mills (1997–present) |
| Produced by | General Mills (US) Nestlé (outside US) |
| Introduced | 1977 |
| Markets | Worldwide |
| Previous owners | Ralston Purina (1977–97) |
| Website | generalmills.com/cookiecrisp |
From its introduction in 1977 until the early 1990s, Cookie Crisp was available in three varieties: Chocolate Chip Cookie Crisp, Vanilla Wafer Cookie Crisp and Oatmeal Cookie Crisp.[4]
Peanut Butter Cookie Crisp[5] was introduced in 2005 but was phased out by 2007.[citation needed]
Double Chocolate Cookie Crisp[6] was introduced in 2007. [citation needed]
Sprinkles Cookie Crisp[2] was introduced in July 2009.[citation needed] This variety contains crisps shaped like tiny vanilla cookies topped with tiny multicolored sprinkles.
Birthday Cake Cookie Crisp was introduced in March 2018.[7][8]
Keebler Cookie Crunch[9] was introduced by Kellogg's in 2008. This cereal has standard cookie pieces as well as round O shapes meant to resemble Keebler Fudge Shoppe Fudge Stripes cookies.[10]
The first Cookie Crisp mascot, Cookie Jarvis, was introduced in 1977.[1][11] A wizard in the Merlin mold, he magically turns cookie jars into cereal bowls with a wave of his wand and rhyming incantations. He was voiced by Lennie Weinrib.
In 1980, Cookie Jarvis was joined[12] by Cookie Crook,[1] a robber who attempts to steal the Cookie Crisp; in 1984 he was followed by his opponent, The Cookie Cop (full name Officer Crumb), a police officer (reminiscent of the Keystone Cops) with an Irish accent who thwarts the Cookie Crook's attempts to steal the Cookie Crisp.
In 1990, the Cookie Crook was given a sidekick named Chip the Dog.[1] From 1990 to 1996, while serving alongside the Cookie Crook in his schemes to steal Cookie Crisp, Chip would serve as a partial foil to the Cookie Crook, often by howling "Cooookie Crisp!" (with cookies in place of the Os in the word "cookie"), exposing them to Cookie Cop and, in some commercials, often saying "Doggone it" after his and the Cookie Crook's plans are foiled.
In 2005, Chip was redesigned into a wolf which possessed the same thieving characteristics as Cookie Crook.[13] His commercials have Chip attempting to steal Cookie Crisp cereal from children (mainly by creating decoy cookies to lure them away from the cereal) only to be foiled every time. He has been voiced by Marc Silk and Robb Pruitt.[14][15]
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