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UAE food service distributor From Wikipedia, the free encyclopedia
Casinetto is a HORECA food service distributor in the UAE. The company operates from two offices, in Dubai and Riyadh, and employs over 250 staff members.[1][2]
| |
| Company type | Private |
|---|---|
| Industry | HORECA |
| Founded | 2010 |
| Founder | Giacomo Bernardelli Micar |
Number of employees | 250 (2024) |
| Website | casinetto |
Casinetto was founded in 2010 by Giacomo Bernardelli Micara in the United Arab Emirates.[3] The company was established to import and distribute food ingredients from Italy and Europe to the UAE market. Initially focusing on the HORECA sector, Casinetto became a supplier for executive chefs and food enthusiasts seeking authentic and premium ingredients.[4][5][6]
In 2017, the company launched its e-commerce store, expanding its offerings to business-to-consumer markets.[7][8][9][10]
In 2023, Casinetto further expanded its operations into the Kingdom of Saudi Arabia, establishing a regional presence.[11]
Casinetto specialises in sourcing and distributing authentic European ingredients to the local culinary market. The company's primary clients include hotels, restaurants, cafes, and food enthusiasts.[12] Casinetto works closely with a network of suppliers, including Spanish fishermen, French artisans, and various European producers of meats, fruits, and vegetables.[13][14] The company prioritises sustainable agriculture and traditional farming methods, supporting small businesses committed to quality and authenticity.[5][15]
With a portfolio of over 2,500 food products, Casinetto eliminates intermediaries to provide fresh and genuine ingredients to its customers. The company caters to both B2B and B2C clients.[9][16][17] Also, Casinetto grew through bootstrapping, relying entirely on operational success and the strategic reinvestment of profits.
Casinetto has been featured in several prominent publications, including ITP Media, CPI Media Group, Entrepreneur, The Pro Chef, Augustus Media, and Arabian Business.[5][18][19][20][21]
Casinetto's clients include airlines, Marriott Hotels, Atlantis the Palm Dubai, Jumeirah, Rotana, Bvlgari, Cipriani, Eataly, Nusr-Et, La Petite Maison, Carrefour, Spinneys, Waitrose, Noon, Amazon, and Instashop.[22][23][24][25][26]
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