Loading AI tools
Swedish fragrance company From Wikipedia, the free encyclopedia
Byredo is a Swedish company that produces fragrances, leather goods, and accessories.
Company type | Subsidiary |
---|---|
Founded | 2006 ; Stockholm, Sweden |
Founder | Ben Gorham |
Headquarters | Sweden |
Area served | Europe, North America, Asia |
Products | Luxury goods |
Parent | Puig |
Byredo was founded in Stockholm in 2006 by Ben Gorham.[1][2] The name Byredo is a portmanteau of "by redolence".[3] The first fragrance released was Green (sage, orange and musk).[4] In 2013, Gorham sold a majority stake of the company to London-based investment firm Manzanita Capital.[3][5] This company was invested in Diptyque and Malin + Goetz,[6] and also owns Space NK.[3] In 2015, Byredo opened a second store, in New York's Soho.[4] Its first collection of handbags and other accessories debuted at the 2017 Paris Fashion Week.[7] In May 2022, Puig acquired a majority stake in Byredo.[8] In November 2023, Byredo launched fine jewelry as a new permanent category for the brand.[9]
Byredo released products in collaboration with perfumer Jérôme Epinette (2016),[6] photographers Inez and Vinoodh (2016),[10] designer Virgil Abloh (2018),[11] furniture company IKEA (2020),[12] makeup artist Isamaya Ffrench (2020)[13] and US rapper Travis Scott (2021).[14]
Seamless Wikipedia browsing. On steroids.
Every time you click a link to Wikipedia, Wiktionary or Wikiquote in your browser's search results, it will show the modern Wikiwand interface.
Wikiwand extension is a five stars, simple, with minimum permission required to keep your browsing private, safe and transparent.