Business Model Canvas
Strategic management template / From Wikipedia, the free encyclopedia
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The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones.[2][3] It offers a visual chart with elements describing a firm's or product's value proposition,[4] infrastructure, customers, and finances,[1] assisting businesses to align their activities by illustrating potential trade-offs.
The nine "building blocks" of the business model design template that came to be called the Business Model Canvas were initially proposed in 2005 by Alexander Osterwalder,[5] based on his PhD work supervised by Yves Pigneur on business model ontology.[6] Since the release of Osterwalder's work around 2008,[7] the authors have developed related tools such as the Value Proposition Canvas and the Culture Map,[8] and new canvases for specific niches have also appeared.