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Australian streaming service owned by Hubbl From Wikipedia, the free encyclopedia
Binge (stylised in all caps) is a video streaming subscription service available in Australia, owned by Hubbl.[4] The service offers on demand and live entertainment, lifestyle, reality and movies.
| |
| Type of business | Subsidiary |
|---|---|
Type of site | Over-the-top media service |
| Available in | English |
| Predecessor(s) | Binge (TV channel) |
| Headquarters | Artarmon, New South Wales[1], |
| Area served | Australia |
| Owner | Hubbl |
| CEO | Julian Ogrin[2] |
| Key people | Alison Hurbert-Burns (Executive Director)[2] |
| Products | |
| Parent | Foxtel |
| URL | binge |
| Registration | Required |
| Users |  1.529M (as of 31 March 2023)[3] |
| Launched | 25 May 2020 |
| Current status | Active |
In August 2018 it was reported Foxtel were expected to announce an entertainment subscription video on demand (SVOD) service. The service, internally codenamed Project Jupiter, aimed to combat the building competition from streaming services such as Netflix, Stan, and Amazon Prime Video. This new service would complement Foxtel's sports SVOD service which had been given the go-ahead (later launched as Kayo Sports) as well as offer an alternative to traditional satellite and cable Foxtel services.[5]
In October 2018, it was reported that Project Jupiter would launch in the first half of 2019 to coincide with the final season of Game of Thrones.[6] In March 2019 it was reported Foxtel had green-lit Project Jupiter, however, it would not launch in early 2019 as previously reported.[1] In September 2019 it was reported Foxtel had assembled a staff of 40 ahead of the launch who were located within the same facility as sister-company Kayo Sports. It was also noted the service's code name had changed from Project Jupiter to Project Ares.[7]
On 23 May 2020 it was announced the new service would be called Binge. It officially launched on 25 May 2020.[8]
Binge relies largely on HBO Max content, and as a result it is deemed the local counterpart of HBO Max. However, in 2024, it was announced that HBO Max would come to Australia as a stand-alone streaming service around the same time their deal with Foxtel expires in early 2025. This means that Binge will now have to thrive off its output deal with Peacock TV and NBCUniversal since Peacock TV has decided to cancel plans to launch in Australia and is expected to lose HBO titles and all WB titles to HBO Max in 2025.[9][10][11]
| Date | Paying subscribers | Total subscribers | Ref |
|---|---|---|---|
| As of 4 August 2020 | 185,000 | 217,000 | [12] |
| As of 30 September 2020 | 290,000 | 321,000 | [13] |
| As of December 2020[update] | 431,000 | 468,000 | [14] |
| As of 31 March 2021[update] | 561,000 | 679,000 | [15] |
| As of 30 June 2021[update] | 733,000 | 827,000 | [16] |
| As of 31 December 2021[update] | 928,000 | 1,040,000 | [17] |
| As of 8 August 2022[update] | 1,192,000 | 1,263,000 | [18] |
| As of 10 February 2023[update] | 1,375,000 | 1,439,000 | [19] |
| As of 31 March 2023[update] | 1,484,000 | 1,529,000 | [3] |
| As of 9 August 2024[update] | 1,529,000 | 1,552,000 | [20] |
 | Graphs are unavailable due to technical issues. There is more info on Phabricator and on MediaWiki.org. |
At launch Binge was reported to offer over 10,000 hours of entertainment, lifestyle, reality and movie content without advertisements,[8] which was expected to expand to 20,000 hours of content within 12 months.[21]
Binge's content is drawn primarily from output deals with Foxtel. Not all content available on Foxtel may be available on Binge due to competing agreements with other distributors (including other Australian TV channels) and/or streaming services in Australia.[22]
Ahead of Binge's launch, Foxtel and Binge acquired Australian rights to HBO Max original programmes distributed by Warner Bros. Television Studios.[23] In September 2022, Foxtel announced that WWE Network content would move exclusively to Binge in January 2023.[24][25] HBO Max is now confirmed to launch in Australia as a stand-alone streaming service in early 2025 around the same time their deal with parent company Warner Bros. Discovery expires, potentially delivering a major blow for Foxtel and Binge as they largely rely on HBO content and also follows the loss of BBC and MTV Networks and majority of FX titles now relocating to Disney+ exclusively.[26][9]
Some of Binge's suppliers include:
Binge has access to some of Foxtel movie output deals for movies including Australian cinema, Hollywood blockbusters, British films, independent film and other global releases. Binge may or may not share a same day release with Foxtel's Foxtel Movies release depending on the title and the output deal with its distributor.[citation needed] Some blockbusters like Universal Pictures’ Fast & Furious franchise had an exclusive window on Foxtel's Movies Package before being made available to Binge and other Foxtel on demand subscribes.[citation needed]
Binge also carries a lineup of 34 live linear television networks from Foxtel and other broadcasters.[39][40]
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Foxtel owned: |
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As of 2024, Binge offers three tiers of monthly subscriptions defined by the number of simultaneous streams allowed – 1, 2, or 4 – and the quality of the streamed content from High Definition to 4K. The basic plan now includes advertisements on all content except movies. The subscriptions range from $10 to $22.[41]
Hardware supported[42]
The devices on this list are supported by Binge:
Software supported[42]
Supported web browsers by platform:
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