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Biedronka
Polish supermarket chain / From Wikipedia, the free encyclopedia
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Biedronka (lit: Ladybird) is a chain of supermarkets. It is the largest chain of discount shops in Poland with 3,283 stores as of 2022[1] and 70,000 employees (2022).[2] It is owned by the Portuguese group Jerónimo Martins. The name "Biedronka" means "ladybug", and a cartoon ladybug is the company's logo.
![]() | You can help expand this article with text translated from the corresponding article in Polish. (December 2020) Click [show] for important translation instructions.
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![]() Exterior of a Biedronka store near Tomaszów Mazowiecki | |
Company type | Joint-stock company |
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Industry | Retail |
Founded | 1995; 29 years ago (1995) |
Founder | Mariusz Świtalski |
Headquarters | ul. Żniwna 5, Kostrzyn, Poland |
Number of locations | 3,283 (2022)[1] |
Area served | Poland |
Key people | Pedro de Castro Soares |
Products | Discount store, supermarket |
Revenue | ![]() |
Parent | Jerónimo Martins |
Website | biedronka.pl |
Biedronka sells mainly local products, many of which are manufactured under the company's own label. It also sells some Portuguese-made products, mostly wine.[3] Initially targeted at lower-income customers, it is now one of the most popular supermarket chains in Poland.
Biedronka has had a dominant position in Poland's grocery retail market for over a decade, and its main competitor in Poland is Lidl,[4] although competition is rising in form of Kaufland and Aldi.