Bean Pole

BEANPOLE established in 1989, is a South Korean fashion brand owned by SAMSUNG C&T Fashion group. It produces seven distinctive lines (BEANPOLE MEN, BEANPOLE LADIES and BEANPOLE KIDS); as well as accessories (BEANPOLE ACCESSORY), golf wear (BEANPOLE GOLF), and Sports fashion/equipment (BEANPOLE SPORTS).^[1] Towards the end of 2019 they added the ‘890311’ to their list of sub-brands.^[2]

BEANPOLE

Company type	Samsung
Industry	Apparels, accessories
Founded	1989
Headquarters	Dogok , Seoul, South Korea
Key people	Park Chul Gyu
Products	Clothing, accessories, sports
Parent	Samsung C&T
Website	www.samsungfashion.com

Background

In the past decade, BEANPOLE has gradually expanded internationally, with the majority of its shops located in Asia. There are 476 shops worldwide especially in Korea (372), China(104) . In 2019, BEANPOLE has marked 30 years since its launch by undergoing a major renewal. The label’s new identity features Korean retro and street-inspired apparel as well as other classic looks. Marking its 30th anniversary, this rebranding means being reborn as a sustainable brand with a new image encompassing products, stores, and visuals.

Logo

BEANPOLE has made new hangeul logo using its brand identity

A depiction of the adjustments made to the Bean Pole logo over the years

Since its establishment, BEANPOLE has continuously adjusted its logo, making minor changes. Some of the most obvious changes can be found in the company’s new logos in 2019. BEANPOLE has made a new Hangeul logo using its brand identity and distinctive design.^[3]

Partnerships and Collaborations

In 2010 BEANPOLE paired with IDEO, an international design firm, to expand the borders of BEANPOLE. The contribution of IDEO’s support, successfully helped BEANPOLE to infiltrate the foreign markets, as they now have over 400 stores across Asia and a number of sub-brands across the globe.^[4] BEANPOLE, has worked alongside: Carlos Osman (2009), Juun.J (2010), Band of Outsiders (2010),^[5] Kim Jones (2011),^[6] Fashion blogger The satorialist (2011), and Christophe Lemaire (2012);^[7] and has partnered with Liberty London / Opening Ceremony, which contributed to their global expansion in the fashion industry.^[8][9] BEANPOLE also officially supported Olympic uniforms for Korean representatives in both London(2012) and Rio(2016). For sustainable and eco-friendly commitment, 'The Bike We Like' campaign has been conducted since 2018, upcycling abandoned bikes and donating communities in need.

See also

• Contemporary culture of South Korea
• Foreign celebrity advertising

References

1. "BEANPOLE SPORTS". BEANPOLE. Archived from the original on 2 November 2019. Retrieved 25 May 2020.
2. 890311 new line launching in 2019 ^{[permanent dead link]}
3. "BEANPOLE NEW LOGO". BEANPOLE. Archived from the original on 25 December 2019. Retrieved 25 May 2020.
4. "Bean Pole Retail Brand Strategy for Samsung Cheil Industries". A top Korean fashion brand’s growth and innovation strategy. IDEO. Archived from the original on 15 July 2013. Retrieved 12 August 2013.
5. Lo, Danica (2010-10-11). "Band of Outsiders on Bean Poles". Racked. Retrieved 2020-06-05.
6. "Kim Jones x Bean Pole 2011 Fall/Winter Collection". Hypebeast. Retrieved 2020-06-05.
7. "Bean Pole | HYPEBEAST". Hypebeast. Retrieved 2020-06-05.
8. Weste, Vanessa. "BEAN POLE NOVÖ". Design. Treland. Retrieved 11 August 2013.
9. Deleon, Jian. "Beanpole Collaborates with Kim Jones for Opening Ceremony". ComplexStyle. Retrieved 12 August 2013.

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