Baconator

The Baconator sandwich is a cheeseburger sold by the international fast-food restaurant chain Wendy's.

Baconator

The Baconator
Nutritional value per 1 double sandwich (304 grams)
Energy	960 kcal (4,000 kJ)
Carbohydrates	40 g
Sugars	10 g
Dietary fiber	2 g
Fat	62 g
Saturated	25g
Trans	1 g
Protein	60 g
Vitamins and minerals Vitamins Quantity %DV† Vitamin A equiv. 9% 83 μg Vitamin C 19% 17 mg Vitamin E 307% 46 mg Minerals Quantity %DV† Calcium 15% 200 mg Iron 29% 5.25 mg Sodium 80% 1850 mg
Other constituents	Quantity
Cholesterol	210 mg
Energy from sandwich	570 kcal (2,400 kJ)
This information is effective as of March 2013.
†Percentages estimated using US recommendations for adults,[1] except for potassium, which is estimated based on expert recommendation from the National Academies.[2] Source: www.wendys.com

History

The Baconator was introduced in April 2007 as part of a "back to basics" reorganization by Wendy's new CEO Kerrii Anderson.^[3] The addition of the product was part of a push to add menu items that appeal to the 18- to 34-year-old demographic and expand late-night sales. This product and others, coupled with a new advertising program, contributed to an increase in store sales of approximately 11% during the period of five fiscal quarters ending in October 2007.^[4]

Advertising

As a cross promotion with the Canadian Football League, the Baconator has been named the official burger of the league.^[5] They held a promotion running from April–May 2009 in which special scratch tickets shaped like bacon were given out with each purchase. In addition to being able to enter a draw to win an Xbox 360 by texting the number, the person could enter the numbers online to win a chance to compete in a halftime CFL contest to build a giant Baconator, with the winner getting $25,000. This was termed the 'Baconator Boot Camp'. During the promotion, the store workers wore T-shirts advertising the contest. On August 14, 2009, Pete Richardson from Halifax, Nova Scotia won the contest and the prize of $25,000, in front of a capacity crowd of 24,754 at the Rogers Centre.

Ingredients

• Bacon strips
• Hamburger bun
• Two whole-beef patties
• Ketchup
• Mayonnaise
• American cheese

See also

• BK Stacker – a similar product from Burger King

References

1. United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on 2024-03-27. Retrieved 2024-03-28.
2. National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). ISBN 978-0-309-48834-1. PMID 30844154. Archived from the original on 2024-05-09. Retrieved 2024-06-21.
3. Andrew Martin (2007-11-24). "A Turnaround Plan That Includes Baconators". the New York Times. Retrieved 2007-12-11. The company has improved its marketing, with quirky 'red wig' television ads, and it has introduced a variety of products like the hefty Baconator sandwich, she says.
4. "Wendy's review continuing". USA Today. 2007-10-25. Retrieved 2007-12-11. The company will also update its value menu to focus on the critical 18- to 34-year-old customer and try to re-energize its late night business.
5. "Kick for a Million Details". Archived from the original on 2007-11-07. Retrieved 2007-10-22.