Arnold Mitchell
American social scientist (1918ā1985) / From Wikipedia, the free encyclopedia
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For the English footballer, see Arnold Mitchell (footballer).
Arnold Mitchell (February 18, 1918 ā July 17, 1985) was a social scientist and consumer futurist who worked for SRI International and created a noted psychographic methodology, Values, Attitudes and Lifestyles (VALS).
Quick Facts Born, Died ...
Arnold Mitchell | |
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Born | (1918-02-18)February 18, 1918 |
Died | July 17, 1985(1985-07-17) (aged 67)[1][2] |
Nationality | American |
Scientific career | |
Institutions | SRI International |
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